Global Marketing Lead, Licensed Brands

Fossil Group; Richardson (TX); Vor Ort; USD 110.000 - 160.000; Vollzeit

Zusammenfassung

Fossil Group is seeking a Global Marketing Manager for Licensed Brands to shape the worldwide marketing strategy and drive long-term growth across markets. You will oversee brand positioning, partnerships, and multi-channel campaigns while ensuring global consistency and regional execution.

Collaborating with executive leadership, regional teams, product development, and licensors, you will steward integrated plans, analyze performance, and guide investments to maximize consumer engagement and

Qualifikationen

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of marketing experience in consumer, retail, or lifestyle brands.
• Proven success in integrated marketing and multi-channel campaigns across markets.
• Excellent communication, leadership, collaboration, and stakeholder management.
• Strong project management skills in fast-paced, global environments.
• Analytical and insights-driven with budgeting experience.

Aufgaben

• Develop global brand and product marketing strategies with clear vision and direction.
• Collaborate with licensors to co-create seasonal strategies aligned with priorities.
• Localize global strategies with regional marketing teams for key markets.
• Build and manage seasonal, integrated marketing calendars.
• Define seasonal moments and tactics with Brand, Merchandising, and Sales teams.
• Share insights, trends, and learnings with global and regional stakeholders.
• Track ROI and KPIs; provide actionable recommendations.
• Conduct monthly/quarterly business reviews with regional teams and licensors.
• Monitor market trends and consumer insights to identify opportunities for growth.
• Oversee budgets and ensure compliant, strategic allocation across brands.

Kenntnisse

Brand marketing

Campaign management

Cross-functional collaboration

Budget management

Analytics

Leadership

Ausbildung

Bachelor's degree in Marketing

Tools

Marketing automation platforms

CRM systems

Jobbeschreibung

Fossil Group is seeking a Global Marketing Manager for Licensed Brands to shape the worldwide marketing strategy and drive long-term growth across markets. You will oversee brand positioning, partnerships, and multi-channel campaigns while ensuring global consistency and regional execution.

Collaborating with executive leadership, regional teams, product development, and licensors, you will steward integrated plans, analyze performance, and guide investments to maximize consumer engagement and