Global Strategy & Media Planning Director

Publicis Groupe; New York (NY); On-site; USD 129,000 - 169,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Job summary

Zenith, a top Publicis Groupe media agency in the US, seeks a Director of Strategy to lead day-to-day strategic management across media planning. You will co-lead development of integrated media strategies and ensure strategies align with client objectives, delivering high-quality, data-driven recommendations.

You will translate briefs into actionable media plans, collaborate across disciplines, and guide teams to optimize performance while maintaining deep client and market insights.

Qualifications

• BA/BS in Marketing, Advertising or related field.
• 8+ years of experience in media planning.
• 4+ years of experience managing junior staff.
• Marketing/advertising agency experience highly preferred.
• Tech or Finance vertical experience a big plus.
• Proven experience presenting plans to clients and influencing top-level decisions.

Responsibilities

• Lead the day-to-day strategic management of assigned lobs, overseeing media strategy and planning and serving as a trusted partner to clients and internal teams.
• Co-lead the development of integrated media strategies and plans from brief to implementation and optimization.
• Translate client briefs into strategic media recommendations informed by audience, consumer, cultural, and marketplace insights.
• Drive collaboration across Strategy, Investment, Analytics, Data/DPS and other disciplines to synthesize inputs into cohesive media recommendations.
• Use performance insights to identify opportunities, optimize plans, and inform future recommendations.
• Maintain a deep understanding of the client’s business, category, audiences, competitive landscape, and priorities.
• Manage projects, priorities, and resources across assigned areas, addressing risks and dependencies.

Skills

Media planning

Strategic leadership

Client management

Analytical skills

Presentation to clients

Education

Bachelor's degree

Tools

Nielsen Suite

Flowchart Software

R/F & Optimization Software

Social Tracking tools

Competitive Tracking tools

GWI

Job description

Zenith, a top Publicis Groupe media agency in the US, seeks a Director of Strategy to lead day-to-day strategic management across media planning. You will co-lead development of integrated media strategies and ensure strategies align with client objectives, delivering high-quality, data-driven recommendations.

You will translate briefs into actionable media plans, collaborate across disciplines, and guide teams to optimize performance while maintaining deep client and market insights.