Global Solution Marketing Lead - Data Center & Smart Buildings

Siemon; Watertown (CT); On-site; USD 120,000 - 170,000; Full time

Job summary

Siemon seeks a strategic and creative Solution Marketing Manager to drive global solution marketing for data center and smart building segments. You will craft the go-to-market strategy, develop high-impact messaging, and lead campaigns that differentiate Siemon in targeted markets.

Reporting to the Global Marketing Director, you will collaborate with product management, marketing and sales to support brand, demand and enablement goals in a fast-paced environment.

Qualifications

• Bachelor’s degree in business, marketing or related field.
• 10+ years B2B marketing experience, preferably in the connectivity industry.
• A strategic marketing mindset balanced with the required tactical output.
• Excellent writing skills, with a proven ability to write both brand and solution level content in the B2B space.
• Strong project management, organizational and communication skills.

Responsibilities

• Develop go-to-market strategy and customer framework development for all targeted market segments.
• Drive customer-centric messaging and value propositions at brand and segment level.
• Spearhead global campaigns including strategy planning, thought leadership and content deliverables.
• Support key product launches with marketing messaging in collaboration with product management.
• Coordinate content deliverables (brochures, videos, guides) with product management and marketing teams.
• Align with sales and product management on buyer insights and voice of the customer.

Skills

Strategic marketing

Go-to-market planning

Messaging development

Content creation

B2B marketing

Collaboration

Education

Bachelor’s degree in business

Job description

Siemon seeks a strategic and creative Solution Marketing Manager to drive global solution marketing for data center and smart building segments. You will craft the go-to-market strategy, develop high-impact messaging, and lead campaigns that differentiate Siemon in targeted markets.

Reporting to the Global Marketing Director, you will collaborate with product management, marketing and sales to support brand, demand and enablement goals in a fast-paced environment.