Global Softlines Marketing Strategy Associate

Disney; Glendale (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Disney is seeking a Marketing Strategy Associate (PH/IA) for the Global Softlines team in Glendale, CA. You will help shape go-to-market plans and coordinate campaigns across fashion, lifestyle and Disney franchises, partnering with multiple internal and external teams to drive launches.

The role emphasizes translating priorities into actionable plans, creating compelling materials, and staying ahead of fashion and cultural trends to inform Disney Softlines initiatives.

Qualifications

• 2+ years of experience in consumer marketing, brand marketing or related fields.
• Genuine interest in fashion, retail, entertainment, and trends.
• Ability to present POVs to influence leaders and peers.
• Experience managing a portfolio of tactical programs and budgets.
• Strong cross-functional collaboration and relationship-building.
• Analytical mindset with ability to interpret consumer and campaign insights.

Responsibilities

• Support development and execution of Softlines marketing campaigns.
• Translate priorities into clear campaign plans and materials.
• Create presentations, briefs, recaps, timelines and updates.
• Coordinate campaign timelines, deliverables and approvals.
• Collaborate with Franchise, Creative, Communications, PR, Commercial and Sales teams.
• Track trends and identify cultural moments for campaigns.

Skills

Consumer marketing

Brand marketing

Franchise marketing

Advertising

Retail marketing

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Outlook

Excel

Word

Keynote

PowerPoint

Job description

Disney is seeking a Marketing Strategy Associate (PH/IA) for the Global Softlines team in Glendale, CA. You will help shape go-to-market plans and coordinate campaigns across fashion, lifestyle and Disney franchises, partnering with multiple internal and external teams to drive launches.

The role emphasizes translating priorities into actionable plans, creating compelling materials, and staying ahead of fashion and cultural trends to inform Disney Softlines initiatives.