Marketing Strategy Associate - Global Softlines (PH/IA)

Disney; Glendale (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Disney is seeking a Marketing Strategy Associate (PH/IA) for the Global Softlines team in Glendale, CA. You will help shape go-to-market plans and coordinate campaigns across fashion, lifestyle and Disney franchises, partnering with multiple internal and external teams to drive launches.

The role emphasizes translating priorities into actionable plans, creating compelling materials, and staying ahead of fashion and cultural trends to inform Disney Softlines initiatives.

Qualifications

• 2+ years of experience in consumer marketing, brand marketing or related fields.
• Genuine interest in fashion, retail, entertainment, and trends.
• Ability to present POVs to influence leaders and peers.
• Experience managing a portfolio of tactical programs and budgets.
• Strong cross-functional collaboration and relationship-building.
• Analytical mindset with ability to interpret consumer and campaign insights.

Responsibilities

• Support development and execution of Softlines marketing campaigns.
• Translate priorities into clear campaign plans and materials.
• Create presentations, briefs, recaps, timelines and updates.
• Coordinate campaign timelines, deliverables and approvals.
• Collaborate with Franchise, Creative, Communications, PR, Commercial and Sales teams.
• Track trends and identify cultural moments for campaigns.

Skills

Consumer marketing

Brand marketing

Franchise marketing

Advertising

Retail marketing

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Outlook

Excel

Word

Keynote

PowerPoint

Job description

Job Posting Title: Marketing Strategy Associate - Global Softlines (PH/IA)

Req ID: 10159276

At Disney Consumer Products (DCP), we bring beloved characters and stories into consumers' everyday lives through products and experiences across fashion, lifestyle, retail and more.

We are seeking a highly organized, culturally aware and strategically minded Marketing Strategy Associate (PH/IA) to support the development and execution of Softlines marketing strategies and campaigns, with a primary focus on North America and connectivity to global initiatives.

As a Marketing Strategy Associate (PH/IA) with the DCP Marketing Team, you will help develop the go-to-market strategies and execution of communication plans for the Softlines category. The role will support a broad portfolio of fashion, lifestyle and entertainment-led collaborations and product launches, partnering across Marketing, Franchise, Creative, Communications, Commercial, regional teams, licensees and external partners

The role reports to the Director, Marketing Strategy - Softlines and is based in Glendale, CA.

This role is a 24-month project hire (PH) or Internal Assignment (IA) position with no guarantee of permanent employment (length of role may change based on business needs).

You Will / Responsibilities:

• Support the development and execution of Softlines marketing campaigns across fashion, lifestyle and priority Disney franchises.
• Help translate audience, franchise and commercial priorities into clear campaign plans and marketing materials.
• Support the creation of presentations, creative briefs, campaign recaps, timelines and leadership updates.
• Coordinate campaign timelines, deliverables, approvals and key milestones across multiple programs.
• Partner with teams across Franchise, Creative, Communications, PR, Commercial, Sales, Retail and regional Marketing to support aligned execution.
• Support communication and coordination with external agencies, licensees, retailers and brand partners.
• Participate in cross-functional meetings, capturing decisions, action items and next steps to help move programs forward.
• Monitor fashion, retail, entertainment, social and cultural trends to bring relevant thinking into campaign development.
• Help identify relevant cultural moments, emerging trends and activation opportunities for Disney franchises and Softlines partners.
• Support integrated campaign planning across social, digital, earned, experiential and partner channels.
• Maintain campaign trackers, assets and shared planning materials to ensure teams have clear visibility into priorities and progress.
• Other tasks as needed

You Will Have / Required Qualifications:

• 2+ years of experience in consumer marketing, brand marketing, category licensing, franchise marketing, advertising, retail or a related field (including professional internships)
• Genuine interest in fashion, retail, entertainment, consumer culture and emerging trends.
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment. Strong relationship-building skills and demonstrated ability to collaborate across diverse teams and functions.
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results. Analytical mindset with the ability to interpret consumer, campaign and business insights.
• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Understanding of integrated marketing, including social media, digital, PR, experiential and partner marketing.
• Ability to adapt quickly to evolving business priorities while remaining proactive, solutions-oriented and detail-focused.
• Experience using Outlook, Excel, Word, Keynote & PowerPoint. This includes deck creation and creative brief work as needed.

Preferred Qualifications:

• Experience in Marketing Strategy, Consumer Package Goods, Brand Management, Advertising Account Management, Business/Program Management
• Experience working across fashion, lifestyle, entertainment or culturally driven consumer brands including a strong interest in fashion, culture, consumer behavior and storytelling.
• Cross-functional knowledge both internally and externally working across departments such as Franchise, Creative, Communications, PR, Commercial, Sales, Retail and more.
• Experience working with consumer products (softlines) and interacting with licensees or brand/IP partners
• Ability to interact with a variety of levels of decision makers and staff.

Required Education:

Bachelor's degree in Marketing, Business, Communications or equivalent work experie