Global Campaigns Marketing Strategy Associate

The Walt Disney Company; Glendale (CA); On-site; USD 96,000 - 128,000; Full time

Benefits offered by this job

Benefits package

Job summary

The Walt Disney Company’s Disney Consumer Products (DCP) Marketing Team in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to help shape go-to-market plans for Disney and Pixar brands. You will work with internal Cast Members and external agencies across strategy, creative advertising, PR, and sales to craft integrated campaigns and analyze performance.

You will report to the Sr Manager, Marketing Strategy and support a range of programs from planning through execution, focusing

Qualifications

• 2+ years of consumer marketing experience in branding, category licensing, franchise, or related field (including internships)
• Media planning, digital and social media skills
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results
• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Experience using Outlook, Excel, Word, Keynote & PowerPoint; Photoshop as needed

Responsibilities

• Develop go-to-market strategies and execute marketing plans for Disney and Pixar brands
• Partner with internal and external teams across strategy, advertising, PR and communications
• Create input for integrated communication plans and monitor campaign performance
• Analyze data to identify marketing opportunities and campaign effectiveness
• Support marketing activities with cross-functional teams to ensure seamless execution
• Provide creative feedback on tactics and programs
• Develop and deliver presentations for partners and senior management
• Share updates with leadership to secure buy-in and alignment

Skills

Consumer marketing

Media planning

POV framing

Program management

Stakeholder relationships

Analytics

Adaptability

Office tools & Photoshop

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Outlook

Excel

Word

Keynote

PowerPoint

Photoshop

Job description

The Walt Disney Company’s Disney Consumer Products (DCP) Marketing Team in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to help shape go-to-market plans for Disney and Pixar brands. You will work with internal Cast Members and external agencies across strategy, creative advertising, PR, and sales to craft integrated campaigns and analyze performance.

You will report to the Sr Manager, Marketing Strategy and support a range of programs from planning through execution, focusing