Global Brand Activation Associate

The Walt Disney Company; Glendale (CA); On-site; USD 72,000 - 97,000; Full time

Job summary

Disney Consumer Products in Glendale, CA, is seeking an Associate, Global Brand Commercialization (PH/IA) to help execute brand strategy across DCP, coordinating data, images and opportunities with licensing and retail teams.

Reporting to the Director, Global Brand Commercialization, this 24‑month role has no guaranteed permanent employment and involves brand development, activation, marketing tools, and cross‑functional collaboration with content studios, partners and internal teams.

Qualifications

• 2+ years of brand, franchise and/or marketing experience (including professional internships)
• Experience with Outlook, Excel, Word, Keynote & PowerPoint and other asset management software
• Solid presentation skills; ability to craft stories to motivate internal and external partners; deck-building experience preferred
• Self-starter, motivated, proactive, dependable, flexible, detail-oriented
• Able to handle multiple tasks and assignments at a time. Has strong organizational and project management skills
• Excellent written and oral communication and collaboration skills
• Friendly, people oriented, strong collaborator and team player
• Resourceful, innovative and responsive to change
• Administrative experience: meeting coordination, agendas, notes, routing materials, research and insights work

Responsibilities

• Support development of annual brand plans
• Coordinate data collection and product images for partner updates
• Identify product development and marketing opportunities with licensing and retail teams
• Manage global retail clearances for IP and retail programs
• Support marketing reviews with content partners
• Coordinate planning and animation studio involvement for CP content
• Route and manage submissions including TV spots and in-store creative
• Support marketing initiatives tied to retail and licensing
• Develop and maintain brand tools like play books and pitch decks
• Prepare tailored pitch decks for retail, trade shows and large meetings
• Manage communication around theatrical releases with internal teams
• Support PR needs via asset routing and fact checking
• Coordinate team meetings; generate agendas and recap notes
• Maintain collections of samples for various needs
• Support movie-specific product showcases for content partners and studio
• Other tasks as needed

Skills

Brand management

Marketing communications

Pitch decks

Cross-functional collaboration

Project management

Storytelling

Detail oriented

Education

Bachelor's degree or equivalent work experience

Job description

Disney Consumer Products in Glendale, CA, is seeking an Associate, Global Brand Commercialization (PH/IA) to help execute brand strategy across DCP, coordinating data, images and opportunities with licensing and retail teams.

Reporting to the Director, Global Brand Commercialization, this 24‑month role has no guaranteed permanent employment and involves brand development, activation, marketing tools, and cross‑functional collaboration with content studios, partners and internal teams.