Global Marketing Strategy Lead

1163 Disney Consumer Products, Inc.; Glendale (CA); On-site; USD 96,000 - 128,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Disney perks

Employee discounts

Job summary

Disney Consumer Products in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to help develop go-to-market strategies and execute marketing plans for Disney and Pixar brands. You will collaborate with internal teams and external agencies across strategy, creative advertising, PR, and sales to shape integrated communication plans and analyze campaign performance.

The role reports to the Sr Manager, Marketing Strategy and is a 24-month project hire or internal assignment based in

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or equivalent.
• 2+ years consumer marketing experience in branding, licensing or franchises.
• Experience framing up a verbal or written POV to influence leaders, partners, and peers.

Responsibilities

• Develop go-to-market strategies for Disney and Pixar brands.
• Coordinate with internal teams and agencies across marketing strategy and PR.
• Analyze data to identify marketing strategies, conclusions and opportunities.
• Support brand growth through communication planning, channel strategies, and brand management.
• Develop integrated marketing and sales communication with cross-functional teams.
• Deliver presentations for partners and senior management.
• Share updates with leadership to ensure program buy-offs.

Skills

Consumer marketing

Media planning

POV framing

Budget management

Cross-functional teamwork

Excel

PowerPoint

Outlook

Photoshop

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Keynote

Photoshop

Excel

Word

Job description

Disney Consumer Products in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to help develop go-to-market strategies and execute marketing plans for Disney and Pixar brands. You will collaborate with internal teams and external agencies across strategy, creative advertising, PR, and sales to shape integrated communication plans and analyze campaign performance.

The role reports to the Sr Manager, Marketing Strategy and is a 24-month project hire or internal assignment based in