Marketing Strategy Associate (PH/IA)

The Walt Disney Company; Glendale (CA); On-site; USD 96,000 - 128,000; Full time

Benefits offered by this job

Benefits package

Job summary

The Walt Disney Company’s Disney Consumer Products (DCP) Marketing Team in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to help shape go-to-market plans for Disney and Pixar brands. You will work with internal Cast Members and external agencies across strategy, creative advertising, PR, and sales to craft integrated campaigns and analyze performance.

You will report to the Sr Manager, Marketing Strategy and support a range of programs from planning through execution, focusing

Qualifications

• 2+ years of consumer marketing experience in branding, category licensing, franchise, or related field (including internships)
• Media planning, digital and social media skills
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results
• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Experience using Outlook, Excel, Word, Keynote & PowerPoint; Photoshop as needed

Responsibilities

• Develop go-to-market strategies and execute marketing plans for Disney and Pixar brands
• Partner with internal and external teams across strategy, advertising, PR and communications
• Create input for integrated communication plans and monitor campaign performance
• Analyze data to identify marketing opportunities and campaign effectiveness
• Support marketing activities with cross-functional teams to ensure seamless execution
• Provide creative feedback on tactics and programs
• Develop and deliver presentations for partners and senior management
• Share updates with leadership to secure buy-in and alignment

Skills

Consumer marketing

Media planning

POV framing

Program management

Stakeholder relationships

Analytics

Adaptability

Office tools & Photoshop

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Outlook

Excel

Word

Keynote

PowerPoint

Photoshop

Job description

At Disney Consumer Products (DCP), we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide.

As a Marketing Strategy Associate (PH/IA) with the DCP Marketing Team (focus on global campaigns, and regional partners), you will help develop the go-to-market strategies and execution of marketing plans for the Disney and Pixar brands. You'll partner with internal Cast Members and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing input and shaping integrated communication plans and monitoring and analyzing campaign performance as part of a dynamic marketing team.

The role reports to the Sr Manager, Marketing Strategy and is based in Glendale, CA.

This role is a 24-month project hire (PH) or Internal Assignment (IA) position with no guarantee of permanent employment (length of role may change based on business needs).

You Will / Responsibilities

• Achieve annual results by working with management to develop and support marketing programs that incorporate strategy, critical thinking, analytics, and innovation
• Support brand growth through communication planning, channel strategies, and brand management
• Help develop integrated marketing and sales communication by working with cross-functional teams
• Analyze data to identify marketing strategies, conclusions and business opportunities
• Maintain a high-level understanding of marketing trends in the consumer products space
• Use consumer insights and research to provide relevant input to partners across the entire marketing organization
• Support marketing activities, in partnership with sales, category teams, in-house creative agency, public relations, promotions, broadcast, media, and digital teams, to achieve seamless execution of marketing communication plans
• Provide overall creative feedback on marketing tactics and programs
• Develop and deliver presentations for partners and senior management
• Share updates with leadership to ensure all programs and plans have buy-offs by leaders and partners
• Other tasks as needed

You Will Have / Required Qualifications

• 2+ years of consumer marketing experience in branding, category licensing, franchise, or other related field (including professional internships)
• Media planning, digital and social media skills
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment.
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results
• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Experience using Outlook, Excel, Word, Keynote & PowerPoint. This includes deck creation and some work with Photoshop as needed.

Preferred Qualifications

• Experience in Marketing Strategy, Consumer Package Goods, Brand Management, Advertising Account Management, Business/Program Management
• Cross-functional knowledge both internally and externally working across departments such as marketing, creative agencies, brand, legal, data/consumer insights, and more.
• Experience working with consumer products (softlines and hardlines) and interacting with licensees or brand/IP partners
• Ability to interact with a variety of levels of decision makers and staff.

Required Education

Bachelor's degree in Marketing, Business, Communications or equivalent work experience

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Glendale, CA is $95,500.00 to $128,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.