Global Softlines Marketing Strategy Associate

1163 Disney Consumer Products, Inc.; Glendale (CA); On-site; USD 96,000 - 128,000; Full time

Job summary

Disney Consumer Products, Inc. in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to support the go-to-market strategies for Softlines.

You will help translate campaigns across fashion and lifestyle franchises into integrated programs with Marketing, Franchise, Creative, Communications, and regional teams. This 24-month project hire or internal assignment focuses on developing and executing marketing plans, tracking progress, and identifying trends and cultural moments to drive

Qualifications

• 2+ years of experience in consumer marketing, brand marketing, category licensing, franchise marketing, advertising, retail or a related field (including professional internships)
• Genuine interest in fashion, retail, entertainment, consumer culture and emerging trends.
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment.
• Strong relationship-building skills and demonstrated ability to collaborate across diverse teams and functions.
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results.
• Analytical mindset with the ability to interpret consumer, campaign and business insights.
• Goal orientation with the ability to react quickly to changing business, remaining forward-thinking and flexible
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Understanding of integrated marketing, including social media, digital, PR, experiential and partner marketing.
• Ability to adapt quickly to evolving business priorities while remaining proactive, solutions-oriented and detail-focused.
• Experience using Outlook, Excel, Word, Keynote & PowerPoint. This includes deck creation and creative brief work as needed.

Responsibilities

• Support the development and execution of Softlines marketing campaigns across fashion, lifestyle and priority Disney franchises.
• Help translate audience, franchise and commercial priorities into clear campaign plans and marketing materials.
• Support the creation of presentations, creative briefs, campaign recaps, timelines and leadership updates.
• Coordinate campaign timelines, deliverables, approvals and key milestones across multiple programs.
• Partner with teams across Franchise, Creative, Communications, PR, Commercial, Sales, Retail and regional Marketing to support aligned execution.
• Support communication and coordination with external agencies, licensees, retailers and brand partners.
• Participate in cross-functional meetings, capturing decisions, action items and next steps to help move programs forward.
• Monitor fashion, retail, entertainment, social and cultural trends to bring relevant thinking into campaign development.
• Help identify relevant cultural moments, emerging trends and activation opportunities for Disney franchises and Softlines partners.
• Support integrated campaign planning across social, digital, earned, experiential and partner channels.
• Maintain campaign trackers, assets and shared planning materials to ensure teams have clear visibility into priorities and progress.
• Other tasks as needed

Skills

Consumer marketing

Brand marketing

Franchise marketing

Advertising

Retail marketing

Cross-functional collaboration

Analytical thinking

Project management

Education

Bachelor’s degree in Marketing, Business, Communications or equivalent work experience

Tools

Outlook

Excel

Word

Keynote

PowerPoint

Job description

Disney Consumer Products, Inc. in Glendale, CA is seeking a Marketing Strategy Associate (PH/IA) to support the go-to-market strategies for Softlines.

You will help translate campaigns across fashion and lifestyle franchises into integrated programs with Marketing, Franchise, Creative, Communications, and regional teams. This 24-month project hire or internal assignment focuses on developing and executing marketing plans, tracking progress, and identifying trends and cultural moments to drive