Global Social Media Lead: Strategy & Growth

D2L; Kitchener (MS); On-site; USD 71,000 - 76,000; Full time

Benefits offered by this job

Tuition reimbursement

Wellness reimbursement

Flexible work arrangements

Employee wellbeing

Job summary

D2L is a cloud company transforming education and the Future of Work, driving personalized learning experiences for schools and enterprises. This role leads the global social media strategy, mentors the team, and partners with Brand, Product Marketing, and Communications to deliver integrated campaigns.

You will oversee executive social strategies, manage budgets, and monitor trends to maximize engagement and ROI, while reinforcing D2L’s thought leadership across channels.

Qualifications

• Bachelor’s degree in communications, English, journalism, or related field preferred.
• 7+ years in social media or related role desirable.
• Strong team player with cross-functional collaboration experience.
• Excellent written and verbal communication for social posts and presentations.
• Marketing knowledge to drive demand generation.

Responsibilities

• Own global social media strategy, calendar, and channel roadmap.
• Lead day-to-day social media initiatives across corporate channels.
• Mentor and develop Social Media Specialist.
• Set team goals, KPIs, and workflows aligned with marketing objectives.
• Oversee social media deliverables for consistency and impact.

Skills

Analytic skills

Communication skills

Design tools

Scheduling tools

Crisis management

Interpersonal skills

Time management

Adaptability

Social listening

Platform expertise

Hashtag & trend usage

Collaboration

A/B testing

Reporting & metrics

Education

Bachelor’s degree in communications or related field

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

D2L is a cloud company transforming education and the Future of Work, driving personalized learning experiences for schools and enterprises. This role leads the global social media strategy, mentors the team, and partners with Brand, Product Marketing, and Communications to deliver integrated campaigns.

You will oversee executive social strategies, manage budgets, and monitor trends to maximize engagement and ROI, while reinforcing D2L’s thought leadership across channels.