Manager, Social Media

D2L; Kitchener (MS); On-site; USD 71,000 - 76,000; Full time

Benefits offered by this job

Tuition reimbursement

Wellness reimbursement

Flexible work arrangements

Employee wellbeing

Job summary

D2L is a cloud company transforming education and the Future of Work, driving personalized learning experiences for schools and enterprises. This role leads the global social media strategy, mentors the team, and partners with Brand, Product Marketing, and Communications to deliver integrated campaigns.

You will oversee executive social strategies, manage budgets, and monitor trends to maximize engagement and ROI, while reinforcing D2L’s thought leadership across channels.

Qualifications

• Bachelor’s degree in communications, English, journalism, or related field preferred.
• 7+ years in social media or related role desirable.
• Strong team player with cross-functional collaboration experience.
• Excellent written and verbal communication for social posts and presentations.
• Marketing knowledge to drive demand generation.

Responsibilities

• Own global social media strategy, calendar, and channel roadmap.
• Lead day-to-day social media initiatives across corporate channels.
• Mentor and develop Social Media Specialist.
• Set team goals, KPIs, and workflows aligned with marketing objectives.
• Oversee social media deliverables for consistency and impact.

Skills

Analytic skills

Communication skills

Design tools

Scheduling tools

Crisis management

Interpersonal skills

Time management

Adaptability

Social listening

Platform expertise

Hashtag & trend usage

Collaboration

A/B testing

Reporting & metrics

Education

Bachelor’s degree in communications or related field

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

General Description:

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliverimproved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart.No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Major Responsibilities:

• Own D2L's global social media strategy, editorial calendar, and channel roadmap to drive brand awareness, engagement, audience growth, and search visibility.
• Lead D2L's day-to-day social media initiatives across all corporate channels, ensuring content and campaigns align with business priorities and brand standards.
• Lead, mentor, and develop the Social Media Specialist through coaching, performance management, career development, and ongoing feedback.
• Establish team goals, priorities, KPIs, and workflows that align with broader marketing and businessobjectives.
• Manage team capacity, intake, and prioritization to deliver high-quality social campaigns and content at scale.
• Oversee all social media deliverables, ensuring consistency, quality, brand alignment, andtimelyexecution.
• Own D2L's employee advocacy strategy and program, enabling employees and executives to amplify thought leadership and corporate messaging.
• Develop and execute executive social media strategies that strengthen executive visibility and position D2L leaders as trusted voices in the industry.
• Partner cross-functionally with Brand, Product Marketing, Corporate Communications, Demand Generation, Regional Marketing, People & Culture, and other stakeholders to deliver integrated marketing campaigns.
• Lead social media strategy and execution for global events, product launches, corporate announcements, and integrated marketing initiatives.
• Manage D2L's organic social media budget,allocatingresources to maximize reach, engagement, and business impact.
• Serve as the organization's social media subject matter expert, advising stakeholders on platform best practices, governance, emerging trends, and AI-enabled opportunities.
• Build and nurture engaged online communities by fostering meaningful conversations,monitoringbrand reputation, and strengthening audience relationships.
• Establish andmaintainsocial media governance, guidelines, workflows, and best practices to ensure consistent execution across the organization.
• Monitor platform trends, algorithm updates, and emerging technologies to continuously evolve D2L's social media strategy.
• Own social media analytics, reporting, and performance measurement, providing actionable insights and strategic recommendations to improve ROI and business outcomes.
• Influence senior stakeholders bydemonstratingthe value of social media as a strategic marketing channel that supports corporate, brand, product, and demand generationobjectives.

Competencies:

• People Leadership: Ability to lead, coach, and develop high-performing teams while driving accountability and engagement
• Operational Leadership: Ability to scale processes, prioritize effectively, and manage team workflows
• Influence: Ability to influence cross-functional stakeholders and advocate for social strategy at senior levels
• Social Media Strategy Development: Creating a comprehensive social media strategy that aligns with the company's goals and target audience.
• Content Creation: Designing and curating creative and engaging content, including graphicsand written posts, that resonate with the target audience.
• Community Management: Interacting and engaging with the online community, responding to comments, messages, and inquiries ina timelyand professional manner.
• Social MediaCrisis Management:The ability to stay calm under pressure, make quick decisions, and effectively communicateon social mediaduring crisis situations is crucial.
• Strategic Thinking: Developing long-termEDUcommunication strategies that align with organizational goals and adapt to changing circumstances is important for success.
• Creativity: Finding innovative ways to tell the organization's story and capture the attention of the target audience is a valuable skill.
• Social Listening: Monitoringsocial media platforms to understand trends, user sentiment, and brand mentions.
• Platform Expertise: Demonstratinga deep understanding of various social media platforms and their unique features.
• Hashtag and Trend Utilization: Leveragingtrending topics and hashtags to increase visibility and engagement.
• Social Media Policy Compliance: Ensuring adherence to company social media policies and guidelines.
• Collaboration: Coordinating with departments, suchMarketing,PnC, Sales, to align social media efforts with broader organizational goals.
• A/B Testing: Conducting A/B tests tooptimizecontent and strategies for better performance.
• Reporting and Metrics: Utilizingsocial media analytics tools to measure the performance of campaigns and derive insights for improvement. Providing regular reports on social media performance and the impact of campaigns.
• Adaptability: Being flexible and quick to adapt to changes in algorithms, platform updates, and industry trends

Skills:

• AnalyticSkills + Tools: The ability to analyze data and metrics to measure the effectiveness oforganic social mediacampaigns and make data-driven decisionsis essential. Familiarity with tools likeHootsuite,Sprout Social,Google Analytics, or similar analytics platformsis essential to help assess top-of-funnel ROI, evaluatesocial mediacampaigns, and track metrics.
• Communication(Verbal + Written)Skills: Excellent verbal(public speaking, presentations)and written communication abilities, or storytelling, are essential for crafting compelling messagesand engaging withinternal and externalstakeholders.
• DesignTools: Proficiencyin using tools for creating content such as presentations, videos, and graphics.
• Scheduling Tools: Proficiencyin using tools like Hootsuite or Sprout Social to schedule postsandmaintainsocial mediacalendar.
• Experience with Co-Schedulehelpful, butnotrequired.
• Crisis Management: Helpwith any potential negative press by preparing for and managingsocial mediacommunication during crises or challenging situations that couldimpactthe organization's reputation(if needed).
• Interpersonal skills: Building andmaintainingpositive relationships with stakeholders, colleagues, and the public is essential for effectivesocial mediamanagement.Active listening, collaborative teamwork, and empathy skills are also important.
• Time Management+ Adaptability: Effective time management skills to handle multiple projects,meeturgentdeadlines, and beadaptable to changing market dynamic.

Suggested Qualifications/Experience:

• ABachelor's degree incommunications, English, journalism,or a related field ispreferred.
• Previousexperience(7+yrs)insocial media,or a related role is highly desirable. Candidates with a background inpublic relations, content writing, orgraphicdesign.
• Strongteamplayer andinterpersonal skills, includingexperience inmanaging cross-functionalinitiatives
• Strong written and verbal communication skills are important for craftingsocial posts, creating presentations, and engaging with various stakeholders.
• Strong marketing knowledge with an understanding of how to use social media to effectively drivedemand-generationactivities
• Highly engaged and proficient with relevant social media platforms as well as monitoring and publishing toolslikeHootsuite or SproutSocial;early adopter ofnew technologies
• Driven,independentwork ethic with a “roll up your sleeves” attitude
• Familiarity withSEO principles, social media analytics, social media bestpracticesand trends
• Skilled in creating and building presentations as well as other planning/tracking tools
• Experience in a wide variety of social media channels and blogging
• Understands and applies program/project management methods and processes to define, plan, and measure successful content adoption
• Must be flexible and adapt quickly to changing or conflicting responsibilities and priorities
• Proficient in MS Office andAdobe Suite (Photoshop, Illustrator, InDesign)

Base Salary Range

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

$98,000 — $105,000 CAD

Don’t meet every single requirement?

We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through#LifeAtD2L:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.