Global Social Media Director - Brand Impact & Growth

Crocs; Broomfield (CO); Hybrid; USD 165,000 - 175,000; Full time

Benefits offered by this job

Incentive program eligibility

Medical, dental, vision benefits

401(k) with company match

Job summary

Crocs, Inc. seeks a Director of Social Media to lead worldwide brand channels, including IG, Facebook, TikTok and YouTube, with a strong emphasis on data-driven, digital-first strategies.

You will activate cross-functional teams and agencies to translate campaigns into scalable, locally relevant programs. You’ll partner with creative and marketing peers to build hyper-relevant content, develop global playbooks, and drive speed-to-market while upholding brand standards.

Qualifications

• BA/BS or equivalent in business, marketing or related field.
• 10+ years of social media marketing experience, preferably in consumer goods/services/food industries.
• Strong leadership and ability to drive alignment across geographies and functions.
• Excellent collaboration with marketing peers to drive creativity and execution.
• Deep knowledge of major social platforms and global standards.
• Ability to translate data into clear strategic recommendations.
• Proven relationships across marketing functions (PR, creative, ecomm, retail, wholesale, legal).
• Ability to manage multiple projects with calm under pressure.
• Some global travel and willingness to accommodate global calls.

Responsibilities

• Lead strategy for all brand and company social channels in the US and support global channels.
• Activate teams, agencies, and cross-functional partners to bring campaigns to life.
• Collaborate with marketing partners globally to ensure scalable, locally relevant programs.
• Measure and report consumer and business insights to guide future directions.
• Develop standards and toolkits, including a global social media playbook.
• Partner with creative teams to build digital-first content for campaigns and programs.
• Improve processes for faster alignment and faster speed-to-market.

Skills

Strategic social media

Leadership

Cross-functional collaboration

Analytics & data-driven strategy

Global platform knowledge

Communication

Project prioritization

Travel willingness

Availability for off-hours

Education

Bachelor's degree or equivalent in business/marketing

Job description

Crocs, Inc. seeks a Director of Social Media to lead worldwide brand channels, including IG, Facebook, TikTok and YouTube, with a strong emphasis on data-driven, digital-first strategies.

You will activate cross-functional teams and agencies to translate campaigns into scalable, locally relevant programs. You’ll partner with creative and marketing peers to build hyper-relevant content, develop global playbooks, and drive speed-to-market while upholding brand standards.