Global Social Media Director — Hybrid/Remote-Ready

Crocs, Inc.; Broomfield (CO); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Director of Crocs Social Media to lead the global social media strategy within a collaborative marketing team. The role owns the team’s strategy, scaling across regions, and driving brand momentum through digital campaigns.

You will guide cross-functional partners and agencies, shaping content and channels to strengthen Crocs’ consumer connectivity. The ideal candidate brings 10+ years in social media marketing, strong leadership, and a data-driven approach to decision

Qualifications

• BA or BS or equivalent experience in business, marketing or related field.
• 10+ years of social media marketing experience or equivalent.
• Strong leadership and ability to drive alignment across diverse functions and geographies.
• Highly collaborative, driving creativity with peers to execute ideas.
• In-depth knowledge of key and emerging social platforms with global standards.
• Ability to translate data into clear, impactful strategies.
• Excellent teammate with cross-functional relationship-building.
• Ability to manage multiple projects and stay calm under pressure.
• Some global travel.
• Position requires off-hours support for global calls.

Responsibilities

• Leverage data, insights and trends to craft strategies that support Crocs’ digital-first global marketing strategies.
• Activate team, agencies, and cross-functional collaborators to bring ideas and campaigns to life.
• Align with marketing partners globally to ensure strategies are scalable and locally relevant.
• Measure and report consumer and business insights to inform future directions.
• Own strategy for all brand and company social channels in the US and support global channels.
• Serve as company-wide authority for brand social media and processes.
• Partner with the creative team to produce hyper-relevant, digital-first content.
• Develop and institutionalize standards and toolkits.
• Build tools like the global social media playbook and channel strategies.
• Optimize processes to improve alignment and speed-to-market.
• Protect the brand by upholding standards and engagement rules.

Skills

Leadership

Cross-functional collaboration

Social media strategy

Data-driven decision making

Global marketing

Travel willingness

Brand governance

Education

Bachelor's degree in business/marketing or related field

Job description

Crocs, Inc. is seeking a Director of Crocs Social Media to lead the global social media strategy within a collaborative marketing team. The role owns the team’s strategy, scaling across regions, and driving brand momentum through digital campaigns.

You will guide cross-functional partners and agencies, shaping content and channels to strengthen Crocs’ consumer connectivity. The ideal candidate brings 10+ years in social media marketing, strong leadership, and a data-driven approach to decision