Senior Brand Analytics Leader — Insights & Growth

Crocs; Broomfield (CO); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Sr Manager, Brand Marketing Analytics to own and elevate the ecosystem for marketing data insights across global markets, driving brand health, campaign analysis, and ROI.

This role partners with demand planning, consumer insights, and cross-functional teams to embed analytics in enterprise planning, build executive dashboards, and guide strategic investments.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, statistics, data science, or related field.
• 7+ years in marketing analytics or insights, preferably in consumer brand/retail.
• Experience with AI-enabled analytics tools and dashboards (Tableau/Power BI).
• Proven track record in brand tracking and campaign analytics.
• Experience leading 3rd-party research vendors and embedding analytics across teams.

Responsibilities

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring and campaign performance analysis.
• Lead setup and management of a brand impact tracking portal with 3rd-party partners.
• Surface trends, opportunities, and risks with actionable leadership recommendations.
• Collaborate across demand planning, consumer insights, and other metric teams to embed analytics.
• Develop executive dashboards, scorecards, and presentations for leadership.
• Drive continuous improvement in measurement methodologies and data accuracy.

Skills

Marketing analytics

AI analytics tools

Tableau / Power BI

Brand tracking

Campaign analytics

Vendor management

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent

Tools

Tableau

Power BI

Job description

Crocs, Inc. is seeking a Sr Manager, Brand Marketing Analytics to own and elevate the ecosystem for marketing data insights across global markets, driving brand health, campaign analysis, and ROI.

This role partners with demand planning, consumer insights, and cross-functional teams to embed analytics in enterprise planning, build executive dashboards, and guide strategic investments.