Director, Crocs Social Media

Crocs; Broomfield (CO); Hybrid; USD 165,000 - 175,000; Full time

Benefits offered by this job

Incentive program eligibility

Medical, dental, vision benefits

401(k) with company match

Job summary

Crocs, Inc. seeks a Director of Social Media to lead worldwide brand channels, including IG, Facebook, TikTok and YouTube, with a strong emphasis on data-driven, digital-first strategies.

You will activate cross-functional teams and agencies to translate campaigns into scalable, locally relevant programs. You’ll partner with creative and marketing peers to build hyper-relevant content, develop global playbooks, and drive speed-to-market while upholding brand standards.

Qualifications

• BA/BS or equivalent in business, marketing or related field.
• 10+ years of social media marketing experience, preferably in consumer goods/services/food industries.
• Strong leadership and ability to drive alignment across geographies and functions.
• Excellent collaboration with marketing peers to drive creativity and execution.
• Deep knowledge of major social platforms and global standards.
• Ability to translate data into clear strategic recommendations.
• Proven relationships across marketing functions (PR, creative, ecomm, retail, wholesale, legal).
• Ability to manage multiple projects with calm under pressure.
• Some global travel and willingness to accommodate global calls.

Responsibilities

• Lead strategy for all brand and company social channels in the US and support global channels.
• Activate teams, agencies, and cross-functional partners to bring campaigns to life.
• Collaborate with marketing partners globally to ensure scalable, locally relevant programs.
• Measure and report consumer and business insights to guide future directions.
• Develop standards and toolkits, including a global social media playbook.
• Partner with creative teams to build digital-first content for campaigns and programs.
• Improve processes for faster alignment and faster speed-to-market.

Skills

Strategic social media

Leadership

Cross-functional collaboration

Analytics & data-driven strategy

Global platform knowledge

Communication

Project prioritization

Travel willingness

Availability for off-hours

Education

Bachelor's degree or equivalent in business/marketing

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Leverage data, insights and industry/competitor trends to craft strategies that support Crocs’ digital-first yet 360-integrated global marketing strategies.
• Activate your team, agencies, marketing and cross-functional collaborators to bring ideas, programs and campaigns to life.
• Align, collaborate, and learn with marketing partners globally to ensure strategies are scalable, locally relevant, and seamlessly driven across geographies. Drive a culture of open communication and partnership globally.
• Measure, listen, report and apply consumer and business insights to advise on future directions and approaches.
• Own the strategy for all brand and company social media channels in the US (including but not limited to IG, FB, TikTok, YouTube, Pinterest, SnapChat, LinkedIn) while supporting global channels in our regional markets (like LINE, Weibo, WeChat, Kakao, Red, and Douyin)
• Serve as company-wide authority for brand social media; share plans, findings and standard processes for digital, activate all social channels as well as our employee base to drive social media performance.
• Partner with our creative team to build hyper-relevant, digital-first content to support our campaigns and programs.
• Develop, deliver and institutionalize standards and toolkits.
• Build and enhance tools like our global social media playbook and annual channel strategies to clearly define what we stand for and how we activate on brand-led social media channels around the world.
• Optimize existing processes to improve alignment, communication and our speed-to-market.
• Protect the brand - hold self and all global partners accountable for adhering to brand standards, guidelines and rules of engagement.

What You'll Bring to the Table

• BA or BS or equivalent experience in business, marketing or related field.
• Minimum of 10 years of social media marketing experience or equivalent, preferably in the consumer goods, services or food industries
• Strong leadership skills, ability to lead team and drive alignment across diverse functions and geographies
• Highly collaborative, and can connect with marketing peers to drive creativity and execution of ideas
• In depth knowledge of key and emerging social media platforms with solid understanding of global platforms and standards
• Ability to convert data, listening reports and findings into clear and impactful strategies
• Excellent teammate; knows how to build strong relationships across marketing functions (PR, integrated marketing, creative) and with various collaborators across the organization (ecomm, retail, wholesale, legal)
• Can prioritize multiple projects, and maintain a sense of calm in a storm
• Some global travel
• Position requires off-hours support as needed to accommodate for global calls and the real-time nature of social media

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Director, Crocs Social Media

Salary or Pay Range: $165,000 - $175,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.