Director, Crocs Social Media

Crocs, Inc.; Broomfield (CO); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Director of Crocs Social Media to lead the global social media strategy within a collaborative marketing team. The role owns the team’s strategy, scaling across regions, and driving brand momentum through digital campaigns.

You will guide cross-functional partners and agencies, shaping content and channels to strengthen Crocs’ consumer connectivity. The ideal candidate brings 10+ years in social media marketing, strong leadership, and a data-driven approach to decision

Qualifications

• BA or BS or equivalent experience in business, marketing or related field.
• 10+ years of social media marketing experience or equivalent.
• Strong leadership and ability to drive alignment across diverse functions and geographies.
• Highly collaborative, driving creativity with peers to execute ideas.
• In-depth knowledge of key and emerging social platforms with global standards.
• Ability to translate data into clear, impactful strategies.
• Excellent teammate with cross-functional relationship-building.
• Ability to manage multiple projects and stay calm under pressure.
• Some global travel.
• Position requires off-hours support for global calls.

Responsibilities

• Leverage data, insights and trends to craft strategies that support Crocs’ digital-first global marketing strategies.
• Activate team, agencies, and cross-functional collaborators to bring ideas and campaigns to life.
• Align with marketing partners globally to ensure strategies are scalable and locally relevant.
• Measure and report consumer and business insights to inform future directions.
• Own strategy for all brand and company social channels in the US and support global channels.
• Serve as company-wide authority for brand social media and processes.
• Partner with the creative team to produce hyper-relevant, digital-first content.
• Develop and institutionalize standards and toolkits.
• Build tools like the global social media playbook and channel strategies.
• Optimize processes to improve alignment and speed-to-market.
• Protect the brand by upholding standards and engagement rules.

Skills

Leadership

Cross-functional collaboration

Social media strategy

Data-driven decision making

Global marketing

Travel willingness

Brand governance

Education

Bachelor's degree in business/marketing or related field

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

Crocs is hiring a Director, Crocs Social Media, for our highly collaborative, and hard-working global marketing team. This person will own the team's strategy and global scaling of brand-building digital and social media for Crocs.

Our ideal candidate is a natural leader who thrives in a fast-paced environment, is innovative, and who is equal parts futuristic, collaborative, organized and committed. They will lead all aspects of an outstanding team and will focus efforts on driving brand momentum and awareness of key products and brand stories globally using the latest and greatest digital strategies. They can think big but also put pen to paper to document and communicate across regions and functions.

The person who fills this role will have the opportunity to craft, nurture, and further catapult Crocs into being a best-in-class leader in digital. They will drive and improve consumer connectivity and brand relevancy in our vital marketing channels, while ensuring that we are aligned in our approach, constantly learning and delivering in our key markets globally. Hard workers, ground-breaking leaders, clear communicators, problem solvers, and innovators, this job is for you.

What You'll Do

• Leverage data, insights and industry/competitor trends to craft strategies that support Crocs’ digital-first yet 360-integrated global marketing strategies.
• Activate your team, agencies, marketing and cross-functional collaborators to bring ideas, programs and campaigns to life.
• Align, collaborate, and learn with marketing partners globally to ensure strategies are scalable, locally relevant, and seamlessly driven across geographies. Drive a culture of open communication and partnership globally.
• Measure, listen, report and apply consumer and business insights to advise on future directions and approaches.
• Own the strategy for all brand and company social media channels in the US (including but not limited to IG, FB, TikTok, YouTube, Pinterest, SnapChat, LinkedIn) while supporting global channels in our regional markets (like LINE, Weibo, WeChat, Kakao, Red, and Douyin)
• Serve as company-wide authority for brand social media; share plans, findings and standard processes for digital, activate all social channels as well as our employee base to drive social media performance.
• Partner with our creative team to build hyper-relevant, digital-first content to support our campaigns and programs.
• Develop, deliver and institutionalize standards and toolkits.
• Build and enhance tools like our global social media playbook and annual channel strategies to clearly define what we stand for and how we activate on brand-led social media channels around the world.
• Optimize existing processes to improve alignment, communication and our speed-to-market.
• Protect the brand - hold self and all global partners accountable for adhering to brand standards, guidelines and rules of engagement.

What You'll Bring to the Table

• BA or BS or equivalent experience in business, marketing or related field.
• Minimum of 10 years of social media marketing experience or equivalent, preferably in the consumer goods, services or food industries
• Strong leadership skills, ability to lead team and drive alignment across diverse functions and geographies
• Highly collaborative, and can connect with marketing peers to drive creativity and execution of ideas
• In depth knowledge of key and emerging social media platforms with solid understanding of global platforms and standards
• Ability to convert data, listening reports and findings into clear and impactful strategies
• Excellent teammate; knows how to build strong relationships across marketing functions (PR, integrated marketing, creative) and with various collaborators across the organization (ecomm, retail, wholesale, legal)
• Can prioritize multiple projects, and maintain a sense of calm in a storm
• Some global travel
• Position requires off-hours support as needed to accommodate for global calls and the real-time nature of social media

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director, Crocs Social Media

Salary or Pay Range: $165,000 - $175,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify .

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Job Category: Corporate