Strategic Social Director & Content Leader

Crispin; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Job summary

Crispin in New York seeks a Social Director to translate culture and brand strategy into high-performing social content. You’ll shape the social roadmap, guide content development, and identify opportunities to deepen connections with audiences.

You will lead multi-platform strategy across Instagram, LinkedIn, and YouTube, driving engagement, growth, and live coverage during marquee events while collaborating with internal teams and partners.

Qualifications

• Proven experience in community management or social media management, preferably in consumer-facing environments.
• Excellent written and verbal communication with attention to audience tailoring.
• Strong interpersonal skills and ability to engage diverse communities.
• Proficient in social media management tools and analytics platforms.
• Experience developing visual or multimedia content for social channels.
• Knowledge of culture, the internet, and brand relevance in social spaces.
• Experience in online community management, including listening, crisis communication, and conflict resolution.
• Ability to balance long-term strategy with real-time opportunities in a fast-paced environment.

Responsibilities

• Lead social strategy and content roadmap across platforms.
• Develop compelling visual and written content in collaboration with design and comms teams.
• Strategize channel and audience growth, testing on newer platforms.
• Serve as social media point of contact for partner deliverables and reporting.
• Collaborate with production partners for live coverage and real-time publishing workflows.
• Use analytics to monitor performance, extract insights, and optimize content.
• Stay connected to internet culture and trends to keep content timely and brand-appropriate.
• Engage with communities, partners, speakers, and networks to drive growth.

Skills

Community management

Social media management

Communication

Interpersonal skills

Analytics tools

Content development

Culture awareness

Crisis communication

Fast-paced adaptability

Tools

Google Analytics

Hootsuite

Sprout Social

Job description

Crispin in New York seeks a Social Director to translate culture and brand strategy into high-performing social content. You’ll shape the social roadmap, guide content development, and identify opportunities to deepen connections with audiences.

You will lead multi-platform strategy across Instagram, LinkedIn, and YouTube, driving engagement, growth, and live coverage during marquee events while collaborating with internal teams and partners.