Global Director, Social & Content Marketing (Gaming)

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); On-site; USD 137,000 - 253,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid holidays and vacation

Job summary

Blizzard Entertainment invites a seasoned Director to shape the global social and content marketing strategy for Overwatch. You will lead social, creator, and community initiatives, defining GTM with Brand and Product Marketing partners while guiding executive-level decisions through player insights.

You will balance creative vision with operational discipline in a fast-paced gaming environment, driving campaigns that resonate across scales.

Qualifications

• 12 years experience in social or influencer marketing
• Minimum 7 years of direct supervisory experience
• Proven success building brand-defining social and influencer strategies
• Experience operating within or collaborating with large-scale organizations
• Familiarity with the gaming industry and passion for gaming
• Experience managing multi-layered reporting structures
• Comfort representing work with senior management and executives
• Proficiency with digital platforms and analytics
• Knowledge of social platforms and tools like Sprinklr and native analytics tools

Responsibilities

• Define global S&C vision and long-term strategy for social, content, and community
• Lead cross-functional teams across social, editorial, influencer, and community
• Present strategies and insights to senior leadership to shape priorities
• Collaborate with Brand, Product Marketing, Comms, and regional teams on GTM strategies
• Establish measurement frameworks and track performance across channels
• Oversee agency and external partner relationships for high-quality delivery
• Manage budgets and allocate resources to maximize ROI
• Lead major franchise marketing moments across social and content channels
• Integrate social/content/community strategies into live service rhythms
• Foster cross-franchise collaboration to share insights and scale best practices
• Leverage community feedback and data to inform content strategies
• Provide subject matter expertise on community, creator, and social strategies

Skills

Social marketing

Influencer marketing

Team leadership

Brand strategy

Campaign management

Stakeholder management

Creative thinking

Analytics & social tools

Sprinklr proficiency

Tools

Sprinklr

Job description

Blizzard Entertainment invites a seasoned Director to shape the global social and content marketing strategy for Overwatch. You will lead social, creator, and community initiatives, defining GTM with Brand and Product Marketing partners while guiding executive-level decisions through player insights.

You will balance creative vision with operational discipline in a fast-paced gaming environment, driving campaigns that resonate across scales.