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IDC seeks a Senior Research Director to lead its SMB coverage, shaping how the industry understands technology adoption by small and mid-sized businesses. This high-visibility role blends primary research, competitive analysis, and direct client engagement to translate findings into strategic guidance for vendors.
You will own IDC's SMB thought leadership, represent the firm at events and on social platforms, and drive revenue through syndicated subscriptions and custom consulting.
IDC seeks a Senior Research Director to lead its SMB coverage, shaping how the industry understands technology adoption by small and mid-sized businesses. This high-visibility role blends primary research, competitive analysis, and direct client engagement to translate findings into strategic guidance for vendors.
You will own IDC's SMB thought leadership, represent the firm at events and on social platforms, and drive revenue through syndicated subscriptions and custom consulting.