Global Search Ads Strategy & GTM Lead

TikTok; New York (NY); On-site; USD 122,000 - 272,000; Full time

Job summary

TikTok is seeking a high-impact strategist to lead GTM and commercialization for Search Ads products, shaping the roadmap with market trends, advertiser data, and monetization strategies. You will align Product and Sales, define OKRs, and drive scalable growth in a fast-paced environment.

The role requires deep knowledge of the digital ad ecosystem, especially search advertising, strong executive communication, and a proven track record of cross-functional influence across a leading tech company.

Qualifications

• BA/BS degree in Business, Economics, Marketing, or a related field.
• 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.
• Proven track record of influencing product roadmaps and leading cross-functional initiatives.
• Advanced analytical skills translating campaign data and marketplace metrics into executive narratives.
• Deep understanding of digital advertising ecosystem, especially search advertising and KPI.
• Excellent executive communication and stakeholder management skills.

Responsibilities

• Lead GTM & Commercialization: design and execute GTM strategies for new Search Ads products and features, defining value propositions and monetization approaches.
• Influence Product Strategy: synthesize market trends and advertiser data to shape the Search Ads roadmap.
• Drive Scalable Growth: identify macro-trends and white-space opportunities to accelerate market penetration.
• Cross-Functional Alignment: partner between Product and Sales; establish OKRs and operating rhythms for revenue growth.
• Design Operational Frameworks: develop search activation strategies and scalable onboarding to improve campaign performance.
• Drive Best Practices: create playbooks and drive adoption to maximize performance at scale.

Skills

Product strategy

GTM

Cross-functional leadership

Analytics

Data analysis

Executive communication

SEM knowledge

Education

BA/BS in Business, Economics, Marketing or related field

Job description

TikTok is seeking a high-impact strategist to lead GTM and commercialization for Search Ads products, shaping the roadmap with market trends, advertiser data, and monetization strategies. You will align Product and Sales, define OKRs, and drive scalable growth in a fast-paced environment.

The role requires deep knowledge of the digital ad ecosystem, especially search advertising, strong executive communication, and a proven track record of cross-functional influence across a leading tech company.