Global GTM & Sales Enablement Leader

TikTok; San Jose (CA); On-site; USD 122,000 - 272,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

Job summary

TikTok is seeking a Sales & Growth Strategy Manager in San Jose to lead the sales-side GTM for Mobile Ads Manager and drive its shift from self-serve to sales-driven selling. You will craft differentiated commercialization plans, build scalable sales enablement, and align global and regional teams around common targets and incentives.

The role requires strong data analysis, cross-functional collaboration, and multi-market experience, with fluency in English and Mandarin.

Qualifications

• Bachelor's degree or higher plus 3+ years in digital advertising, GTM commercialization, product solution operations, or sales enablement.
• Strong knowledge of digital advertising commercialization logic and metrics; experience with both self-serve and sales-assisted models.
• Excellent cross-team communication to align global goals, incentives, and frontline guidance.
• Fluency in English and Mandarin; able to collaborate with global teams and partners across regions.

Responsibilities

• Own the sales-side GTM strategy and execution for Mobile Ads Manager; drive transition to a sales-driven model.
• Develop differentiated commercialization cadences and go-to-market paths for diverse markets.
• Design operational mechanisms around the sales funnel to improve sellability and execution efficiency.
• Refine product-market fit through real-world sales scenarios and value proposition validation.
• Collaborate with global sales and regional teams to establish cadence and performance standards.

Skills

GTM commercialization

Sales enablement

Cross-functional collaboration

Data analysis

Bilingual English/Mandarin

Education

Bachelor's degree or higher

Tools

CRM systems

Excel

Job description

TikTok is seeking a Sales & Growth Strategy Manager in San Jose to lead the sales-side GTM for Mobile Ads Manager and drive its shift from self-serve to sales-driven selling. You will craft differentiated commercialization plans, build scalable sales enablement, and align global and regional teams around common targets and incentives.

The role requires strong data analysis, cross-functional collaboration, and multi-market experience, with fluency in English and Mandarin.