Global Retail AR Strategy Lead: Scale Adoption & Partnerships

SNAP, Inc.; Boulder (CO); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support programs

RSU equity

Job summary

Snap Inc. is seeking a Global Industry Lead, Retail for SPECS AR glasses. You will own the retail strategy, define priority use cases, and build a partner ecosystem to scale deployments across major retailers.

You will drive the customer pipeline, collaborate across product, design, and sales, and lead market-development initiatives at NRF and other global events. Travel globally is expected.

Qualifications

• 10+ years leading strategy, business development, sales, partnerships or GTM across customers in the retail industry.
• Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or adjacent field tech in retail.
• Deep understanding of the retail industry: store ops, omnichannel, inventory, workforce enablement, visual merch.
• Track record of turning strategy into customer pipeline, partner motions and measurable outcomes.
• Cross-functional collaboration across product, marketing, partner, sales to bring new solutions to market.
• Ability to engage credibly with senior customer stakeholders across operations, IT, finance and leadership.
• Strong executive communication and storytelling skills for industry narratives and content.
• Comfort operating in ambiguity and helping build an emerging market motion.
• Willingness to travel globally for customer meetings, partner engagements, and events.

Responsibilities

• Own the global retail industry strategy for SPECS AR glasses, including positioning, target accounts, use case priorities and market development plans.
• Identify and prioritize retail workflows where AR glasses add measurable value with scalable solutions.
• Translate retail needs into offerings and narratives with product, design, engineering, sales, and marketing.
• Build and strengthen a partner network of services, system integrators, and industry specialists.
• Drive partner onboarding, solution readiness, certification, enablement and field execution.
• Facilitate partner and customer enablement by explaining SPECS platform and value proposition from pilot to scale.
• Own the customer pipeline and sales cycle for the retail vertical from demand generation to close.
• Collaborate with internal/external tech teams on solution architecture, integration planning, deployment readiness.
• Represent SPECS at major retail and enterprise events, leading NRF and other global forums.
• Contribute to retail-focused thought leadership and demand-gen programs.
• Shape executive briefings and events to educate customers, partners, and industry stakeholders.

Skills

Retail strategy

Business development

Sales

Partnerships

GTM

Industrial tech

Enterprise software

Spatial computing

AR/XR in retail

Executive stakeholder mgmt

Cross-functional work

Executive communication

Adaptability

Global travel

Job description

Snap Inc. is seeking a Global Industry Lead, Retail for SPECS AR glasses. You will own the retail strategy, define priority use cases, and build a partner ecosystem to scale deployments across major retailers.

You will drive the customer pipeline, collaborate across product, design, and sales, and lead market-development initiatives at NRF and other global events. Travel globally is expected.