Global Retail AR Strategy Lead

Snap Inc.; Palo Alto (CA); Hybrid; USD 190,000 - 284,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Long-term incentives

Job summary

Snap Inc. is seeking a Global Industry Lead, Retail for SPECS AR glasses to shape and scale retail market adoption.

You will own the retail strategy, define priority use cases, and build a partner ecosystem, while leading cross-functional efforts across product, design, engineering, sales, and marketing. You will manage the customer pipeline from demand generation through close, collaborate with technical teams on solution architecture, and represent SPECS at industry events worldwide, including

Qualifications

• 10+ years leading strategy, business development, sales, partnerships or GTM across customers in the retail industry.
• Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or an adjacent field tech in retail.
• Deep understanding of the retail industry, including store operations, omnichannel fulfillment, inventory workflows, workforce enablement, visual merchandising, and customer experience.

Responsibilities

• Own the global retail industry strategy for the SPECS AR glasses business, including positioning, target accounts, use case priorities, and market development plans.
• Identify and prioritize retail workflows where AR glasses create measurable business value, focusing on scalable, repeatable solutions.
• Translate retail customer needs into offerings and solution narratives with product, design, engineering, sales, and marketing teams.
• Build and strengthen a partner network of services and solution partners, SI, and industry specialists for scalable adoption.
• Drive partner onboarding, solution readiness, certification, enablement, and field execution with Partner Dev and Tech Partner managers.
• Support customers in understanding the SPECS platform, value proposition, and path from pilot to scaled deployment.

Skills

Retail strategy

Business development

Sales

Partnerships

GTM

Job description

Snap Inc. is seeking a Global Industry Lead, Retail for SPECS AR glasses to shape and scale retail market adoption.

You will own the retail strategy, define priority use cases, and build a partner ecosystem, while leading cross-functional efforts across product, design, engineering, sales, and marketing. You will manage the customer pipeline from demand generation through close, collaborate with technical teams on solution architecture, and represent SPECS at industry events worldwide, including