Global Retail AR Strategy Lead

SNAP, Inc.; Chandler (AZ); Remote; USD 180,000 - 270,000; Full time

Benefits offered by this job

RSU equity

Job summary

Snap Inc. seeks a Global Industry Lead, Retail for SPECS to shape and scale AR glasses adoption in retail. You will own retail strategy, build partner networks, and drive opportunities from first engagement to closing, coordinating with product, sales, and marketing teams.

You will lead cross-functional efforts with field teams, craft repeatable GTM motions, and represent SPECS at major industry events, traveling globally as needed.

Qualifications

• 10+ years leading strategy, sales, partnerships or GTM in retail.
• Experience with industrial tech, enterprise software, XR or AR in retail.
• Deep understanding of retail operations, omnichannel fulfillment, inventory workflows, and customer experience.
• Proven ability to translate strategy into customer pipeline and measurable commercial outcomes.
• Cross-functional collaboration across product, marketing, partner and sales teams.
• Willingness to travel globally for customer meetings and industry events.

Responsibilities

• Own the global retail industry strategy for SPECS AR glasses, including positioning, target accounts, use case priorities, and market development plans.
• Identify and prioritize retail workflows where AR glasses create measurable business value, focusing on scalable solutions.
• Translate retail customer needs into clear offerings and solution narratives with product, design, engineering, sales, and marketing.
• Build and strengthen a partner network of services partners, system integrators, and industry specialists.
• Drive partner onboarding, solution readiness, certification, enablement, and field execution.
• Facilitate partner and customer enablement by explaining the SPECS platform and value proposition.
• Own the customer pipeline and sales cycle from demand generation to close.
• Partner with internal technical teams for solution architecture, integration planning, and deployment readiness.
• Represent SPECS at major retail and enterprise events, including NRF.
• Contribute to retail-focused thought leadership and customer stories.
• Shape executive briefings and retail-focused events to educate customers and partners.
• Build relationships with senior leaders across retailers and the broader retail ecosystem.

Skills

Retail strategy

Business development

GTM strategy

Partnerships

Sales leadership

Job description

Snap Inc. seeks a Global Industry Lead, Retail for SPECS to shape and scale AR glasses adoption in retail. You will own retail strategy, build partner networks, and drive opportunities from first engagement to closing, coordinating with product, sales, and marketing teams.

You will lead cross-functional efforts with field teams, craft repeatable GTM motions, and represent SPECS at major industry events, traveling globally as needed.