Global Product Marketing Lead – Diagnostics

Bio-Rad Laboratories, Inc; Irvine (CA); Hybrid; USD 157,000 - 216,000; Full time

Benefits offered by this job

Medical plans

401k + profit sharing

Employee stock purchase program

Parental leave

Job summary

Bio-Rad Laboratories, Inc. is seeking a Senior Manager, Global Product Marketing based in Irvine, CA. Hybrid role with onsite Tue-Thu.

You will drive day-to-day growth and lifecycle management for the clinical quality control portfolio, translating strategy into concrete product-line plans and commercial initiatives across regions and functions. Responsibilities include shaping product claims, leveraging clinical evidence, and maintaining VOC, TAM, and competitive intelligence to inform roadmaps

Qualifications

• 7 to 10+ years in Diagnostics/Biotech/Med-Devices.
• Held a sales role and experience within regional marketing.
• Proven record of LCM of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.

Responsibilities

• Translate strategy into concrete product-line plans and commercial hypotheses.
• Shape product claims, value propositions, and messaging with cross-functional teams.
• Maintain VOC, TAM/SAM, payer/clinical trends, and competitive intelligence to inform roadmaps.
• Track revenue, mix, margins and adoption using dashboards and KPIs.
• Provide insights and propose corrective actions to stakeholders.

Skills

Marketing strategy

LCM

Voice of customer

Market research

Cross-functional collaboration

Education

Bachelor’s degree

Advanced degree desirable

Job description

Bio-Rad Laboratories, Inc. is seeking a Senior Manager, Global Product Marketing based in Irvine, CA. Hybrid role with onsite Tue-Thu.

You will drive day-to-day growth and lifecycle management for the clinical quality control portfolio, translating strategy into concrete product-line plans and commercial initiatives across regions and functions. Responsibilities include shaping product claims, leveraging clinical evidence, and maintaining VOC, TAM, and competitive intelligence to inform roadmaps