Global Product Manager, PWID

Bradycorp; Milwaukee (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

Bradycorp is seeking a Global Product Manager to own the full lifecycle of the Industrial Benchtop Label Printing portfolio. You will shape market strategy, define multi-year roadmaps, and drive P&L health while coordinating with engineering and finance teams to sustain competitive advantage.

The role requires building MRDs/PRDs, managing legacy migrations, and leading cross-functional initiatives to deliver value-based pricing and compelling GTM strategies.

Responsibilities

• Own the full product lifecycle strategy for Industrial Benchtop Label Printing, ensuring long-term market competitiveness and strong P&L results.
• Perform market strategy & research by analyzing TAM/SAM, competitive dynamics, and regional regulatory standards.
• Develop 3–5 year roadmaps; drive front-end discovery and evaluate buy/build/partner options.
• Author MRDs and PRDs with detailed personas, workflows, and real-world use cases to guide engineering.
• Manage multi-generational product lines; oversee lifecycle and drive growth via migrations and upgrades.
• Lead business planning & pricing with global value-based pricing structures and KPI tracking.
• Create GTM launch playbooks and sales tools (battlecards, ROI calculators) to enable commercial success.
• Collaborate with supply chain on demand forecasting and mitigate obsolescence; ensure cross-functional alignment across leadership and engineering teams.

Job description

We are seeking a Global Product Manager, who is accountable for the full product lifecycle strategy, long-term market competitiveness, and overall P&L health of our Industrial Benchtop Label Printing portfolio from cradle-to-grave. Operating at the intersection of market strategy, technology, and finance, this Global Product Manager uncovers universal customer problems and establishes multi-year new product roadmaps that drive sustainable competitive advantage.

• Market Strategy & Research: Uncover critical customer pain points, quantify market size (TAM/SAM), analyze competitive dynamics, and synthesize regional regulatory standards.
• Roadmapping & Innovation: Define 3–5 year strategic product roadmaps, drive front-end discovery, and evaluate buy vs. build vs. partner opportunities.
• Requirements & Design Validation: Author precise MRDs and PRDs using detailed personas, workflows, and real-world use cases to guide engineering and testing.
• Portfolio & Lifecycle Management: Oversee multi-generational product lines, maintain P&L accountability, and drive growth through legacy migrations and upgrades.
• Business Planning & Pricing: Build capital expenditure business cases, establish global value-based pricing structures, and track overarching business KPIs.
• Go-to-Market & Commercial Strategy: Develop GTM launch playbooks, build overarching value propositions, and author high-impact sales tools like battlecards and ROI calculators.
• Operations & Demand Planning: Partner with supply chain teams to build master demand forecasts, mitigate component obsolescence, and manage dual-sourcing.
• Cross-Functional Leadership: Maintain executive alignment and drive communication across global leadership, regional business units, and engineering teams.