Product Manager - Signs & Labels

Bradycorp; Milwaukee (WI); On-site; USD 110,000 - 160,000; Full time

Job summary

BradyCorp is seeking a Senior Product Manager in Milwaukee to own the product category strategy, including P&L, roadmap, and pricing. You will partner with engineering, operations, sourcing, marketing, and channel management to define and maintain a compelling value proposition and lifecycle strategy for the product line.

You will conduct VOC and market research to build a strategic roadmap, ensure product relevance, drive innovations, and meet revenue goals.

Qualifications

• Experience leading product category strategy with P&L responsibility.
• Ability to build and execute pricing strategies for list and off-book pricing.
• Strong collaboration with R&D, Marketing, Sales, and Operations.

Responsibilities

• Owns and manages product category strategy and P&L to hit revenue goals.
• Defines product lifecycle strategy and roadmap driven by VOC and market research.
• Develops pricing strategy for list and off-book pricing.
• Maintains market position through competitive reviews.
• Collaborates with Engineering, Operations, and Strategic Sourcing.
• Partners with Marketing Communications on materials and launch plans.
• Drives marketing and sales strategies for product groups.
• Measures success by growth, margins and a strong new-product pipeline.
• Drives cost-out initiatives with Engineering and Sourcing.

Skills

Product strategy

P&L management

Pricing strategy

Roadmapping

Market research

Voice of customer

Lifecycle management

Cross-functional collaboration

Channel management

Marketing alignment

Cost optimization

Training others

Launch planning

Job description

We are seeking a Senior Product Manager, who is responsible for their product category business, including strategy, P&L, roadmap, and pricing. This person works closely with engineering, operations, strategic sourcing, channel management and marketing to define, develop, implement and maintain the value proposition around the product line, incorporating product lifecycle management and marketing requirements to meet customer expectations. This person will conduct VOC and market research to build a strategic roadmap that will ensure product relevance, innovative advancements and meet revenue goals. They will work with research and development (internal or external teams) to define, build and launch new products.

• Owns and manages product category strategy and P&L to achieve established revenue, margin and profit goals
• Owns product lifecycle strategy for product offering
• Develops and implements new product roadmap based on voice of customer and market research
• Develops and executes pricing strategy for both list and off-book pricing
• Maintains market position of products through competitive review
• Develops a comprehensive knowledge base of major market segments, the competitive environment, and key competitors that drives action for Sales, Marketing, and R&D.
• Works with Engineering, Operations and Strategic Sourcing to identify and execute cost out initiatives to maintain market competitiveness
• Partners with Marketing Communications on marketing materials, press releases and launch plans consistent with established value proposition
• Develops and implements marketing and sales strategies for specific product groups
• Collaborates with channel management to drive product positioning and sales for target markets
• Responsible for training both internal and external partners on product line to drive growth
• Measures success by organic growth, increasing gross margins and operating income, and a strong pipeline of new products
• Partners with R&D to drive development of product and platform extensions.