VP, Product Management and Marketing

Whittle Limited; Cleveland (OH); On-site; USD 180,000 - 240,000; Full time

Job summary

Whittle Limited in Cleveland, OH, seeks a visionary VP of Product Management and Marketing to define the product vision, roadmap, and lifecycle for labeling solutions. You will lead cross-functional teams across product, marketing, and sales to align strategy with market needs and profitability.

Responsibilities include ownership of product line P&L, pricing strategies, go-to-market planning, and portfolio optimization, while driving innovation and integrated marketing initiatives with

Qualifications

• Bachelor’s degree in business, engineering, packaging, or related field; advanced degree preferred.
• 15+ years of progressive leadership in product development, commercialization, or strategic growth roles.
• Experience in labels, packaging, printing, converting, or related manufacturing environment preferred.
• Demonstrated ability to lead cross-functional initiatives from concept to launch.
• Strong business acumen, financial orientation, and customer-facing leadership skills.

Responsibilities

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions.
• Drive innovation by identifying market trends, customer needs, and emerging technologies.
• Oversee product development processes, ensuring timely delivery, quality, and profitability.
• Establish pricing strategies and value propositions aligned with market positioning and margin targets.
• Optimize the product portfolio to balance growth, profitability, and operational efficiency.
• Develop process and conduct portfolio reviews, including product performance, rationalization, and investment prioritization.
• Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
• Lead new product introduction processes and stage-gate governance.
• Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
• Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
• Lead branding, digital marketing, trade shows, and customer-facing campaigns.
• Collaborate with sales leadership to enable effective selling tools, messaging, and training.

Skills

Leadership

Product strategy

P&L ownership

Cross-functional leadership

Marketing leadership

Go-to-market planning

Financial acumen

Education

Bachelor's degree + 15+ years experience

Job description

VP, Product Management and Marketing

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g., pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies).
• Drive innovation by identifying market trends, customer needs, and emerging technologies.
• Oversee product development processes, ensuring timely delivery, quality, and profitability.
• Establish pricing strategies and value propositions aligned with market positioning and margin targets.
• Optimize the product portfolio to balance growth, profitability, and operational efficiency.
• Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
• Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
• Lead new product introduction processes and stage-gate governance.
• Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
• Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
• Lead branding, digital marketing, trade shows, and customer-facing campaigns.
• Collaborate with sales leadership to enable effective selling tools, messaging, and training.

Leadership & Cross-Functional Collaboration

• Build and lead high-performing teams across product management, marketing, and portfolio strategy.
• Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
• Foster a customer-centric and innovation-driven culture.

Financial & Performance Management

• Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
• Develop and track KPIs related to product success, market share, and marketing effectiveness.
• Support annual planning, forecasting, and long-term strategic planning.
• Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

Qualifications

• Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
• 15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.
• Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
• Demonstrated ability to lead cross-functional initiatives from concept to launch.
• Strong business acumen, financial orientation, and customer-facing leadership skills.
• Experience managing teams and driving enterprise-level change.