Sr. Product Manager - Portables

Bradycorp; Milwaukee (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

Bradycorp in Milwaukee is seeking a Senior Product Manager to lead and grow the largest segment of our portable printing portfolio. You will partner with engineering, UX, operations, sales, and marketing to define the vision for our next generation of smart, connected portable printers designed for rugged job sites and mobile workforces.

Key responsibilities include portfolio and P&L ownership, market strategy and research, 3–5 year roadmapping, MRDs with personas, and pricing and GTM planning.

Responsibilities

• Oversee multi-generational product line with strict P&L accountability.
• Conduct market strategy and research to quantify TAM/SAM and analyze competition.
• Define a 3–5 year strategic roadmap and decide buy vs build vs partner.
• Author MRDs with personas, workflows, and use cases to guide engineering.
• Develop CapEx business cases and value-based pricing, track KPIs.
• Create launch playbooks and equip field teams with value propositions.
• Collaborate with supply chain to build demand forecasts and manage obsolescence.
• Ensure executive alignment and clear cross-functional communication.

Job description

We are looking for a Senior Product Manager to lead and grow the largest segment of our portable printing portfolio. Partnering closely with engineering, UX, operations, sales, and marketing teams, you will go beyond managing legacy products to define the vision for our next generation of smart, connected portable printers designed for rugged job sites and mobile workforces.

• Portfolio & P&L Ownership: Oversee multi-generational product line, maintain strict P&L accountability, and drive growth through legacy migrations and strategic upgrades.
• Market Strategy & Research: Uncover critical customer pain points, quantify market size (TAM/SAM), analyze competitive dynamics, and navigate regional regulatory standards.
• Strategic Roadmapping: Define the 3-5 year vision, drive front-end discovery, and make the tough calls on buy vs. build vs. partner opportunities.
• Product Development: Author precise market requirement documents(MRDs) using detailed personas, workflows, and real-world use cases to guide engineering and validate designs.
• Business Planning & Pricing: Build robust CapEx business cases, establish global value-based pricing structures, and track overarching business KPIs.
• Go-to-Market Execution: Develop launch playbooks, craft the core value proposition, and arm the commercial teams with high-impact tools for field sales
• Operations & Demand Planning: Partner with supply chain teams to build master demand forecasts, mitigate component obsolescence, and manage dual-sourcing strategies.
• Cross-Functional Leadership: Maintain executive alignment and drive clear, decisive communication across global leadership, regional business units, and engineering teams.