Global Performance Marketing Director

Cyncly

United States

Hybrid

USD 120,000 - 130,000

Full time

14 days+

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Job summary

Cyncly is seeking a global Performance Marketing Director to lead paid media across LinkedIn, Meta, Google, and Bing, driving top-of-funnel demand and pipeline. You will manage ABM, Qualification Intelligence, and Growth Marketing, partnering with senior stakeholders to connect acquisition to long-term growth.

The role requires 8+ years in B2B performance marketing, hands-on platform expertise, and strong leadership in a globally distributed team.

Qualifications

8+ years in B2B performance marketing with global scope.
Proven ability to drive leads and pipeline across SMB, Mid‑Market and Enterprise.
Hands‑on expertise with LinkedIn, Meta, Google Ads and Bing Ads.
Up-to-date with modern B2B digital landscape and outcomes.
Experience with ABM platforms like 6sense including intent targeting and account scoring.
Strong analytical capabilities and experience with dashboards and attribution.
Proven ability to lead geographically distributed teams and communicate insights.

Responsibilities

Own global paid media strategy and execution across LinkedIn, Meta, Google and Bing.
Define channel investment strategy and audience segmentation across all paid programs.
Set and report metrics: CPL, CPA, MQLs, pipeline, ROAS with transparency.
Ensure paid activity integrates with ABM programs using 6sense insights.
Provide strategic ABM direction and oversee Qualification Intelligence.
Lead Growth Marketing experiments to uncover new demand levers.
Collaborate with Sales, Revenue Ops, and Finance on pipeline goals.
Lead and develop a global performance-marketing team and external partnerships.
Represent the pillar in senior leadership forums and translate data into narratives.