Global Partner Marketing Programs Lead

Marvel Marketers; United States; Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Marvel Marketers seeks a Global Partner Marketing Program Manager to drive scalable demand generation across enterprise and education markets. You’ll manage a self-service marketing platform for partners to launch co-branded campaigns worldwide and collaborate with product marketing, regional teams, and agencies to optimize adoption.

The role combines B2B marketing strategy with hands-on integrated marketing, digital demand generation, and global program management, including multichannel

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5+ years in partner marketing, demand generation, or marketing operations within an enterprise B2B software/technology company.
• Strong project management and organizational skills with experience managing partner relationships and external vendors.
• Ability to work independently while coordinating cross-functional teams.

Responsabilités

• Serve as the primary point of contact for global partner demand generation programs across enterprise technology and education solution portfolios.
• Partner with product marketing, regional marketing teams, and creative agencies to align campaign development with strategic business priorities.
• Develop multichannel partner marketing campaigns, including webinars, ABM, digital advertising, landing pages, email marketing, and events, that partners can easily customize and deploy.
• Own the global campaign roadmap and oversee end-to-end campaign publishing within the marketing platform, including intake, content review, localization, and deployment.
• Maintain comprehensive internal and external documentation for marketing programs, processes, and platform resources.
• Monitor campaign performance and develop reports analyzing platform adoption, utilization, and effectiveness in generating partner-sourced leads, pipeline, and revenue.
• Stay informed about platform capabilities and industry best practices, collaborating with technology vendors to resolve issues and implement new AI-powered features and workflow enhancements.
• Lead internal enablement efforts and advise regional teams on partner marketing initiatives that encourage campaign adoption and drive measurable engagement, lead generation, and pipeline growth.
• Coordinate communications to inform partners about new campaign resources and opportunities through newsletters, webinars, and partner management channels.
• Identify and implement continuous improvements to demand generation processes, frameworks, and playbooks to scale successful initiatives across global markets.

Connaissances

Partner marketing

Demand generation

Project management

Cross-functional collaboration

B2B software marketing

Formation

Bachelor's degree

Outils

Asana

Jira

Monday.com

Description du poste

Marvel Marketers seeks a Global Partner Marketing Program Manager to drive scalable demand generation across enterprise and education markets. You’ll manage a self-service marketing platform for partners to launch co-branded campaigns worldwide and collaborate with product marketing, regional teams, and agencies to optimize adoption.

The role combines B2B marketing strategy with hands-on integrated marketing, digital demand generation, and global program management, including multichannel