Global Partner Activation & Enablement Manager

AvePoint; Chicago (IL); On-site; USD 120,000 - 170,000; Full time

Job summary

AvePoint is seeking a Partner Activation Manager to join our Global Channel Marketing team. You will design and scale activation programs, onboarding journeys, and digital experiences that help partners onboard, engage, and become productive members of AvePoint's partner ecosystem.

Working across regional channel teams, partner operations, enablement, and marketing, you will build scalable activation frameworks, align on metrics, and deliver data-driven insights that drive time-to-value for

Qualifications

• 5-8+ years of experience in channel marketing, partner programs, partner enablement, lifecycle marketing, customer onboarding, or a related field.
• Proven success owning campaigns, onboarding programs, or enablement initiatives from concept to execution.
• Strong program and project management skills, with the ability to manage multiple workstreams and stakeholders.
• Experience developing digital or self-service content that drives adoption and engagement.
• Strong analytical skills with experience building, interpreting, and presenting performance dashboards and business insights.
• Experience working with CRM and BI/reporting tools such as Microsoft Dynamics 365, Power BI, Salesforce, Tableau, or similar tools.
• Ability to translate data into actionable recommendations that improve partner engagement, activation, and program performance.
• Strong written and verbal communication skills, with the ability to collaborate effectively across global and cross-functional teams.
• Ability to operate strategically while remaining highly execution-oriented in a fast-paced, global environment.

Responsibilities

• Own partner activation campaigns across recruit-to-activate journey.
• Design and manage onboarding journeys for new partners.
• Coordinate global activation campaigns from planning through execution.
• Partner with regional teams to adapt activation programs for local needs.
• Build scalable onboarding frameworks, playbooks, and campaign journeys that support activation across multiple partner types and regions.
• Partner with operations teams to optimize activation workflows, automate engagement programs, and improve the overall partner onboarding experience.
• Own the digital partner enablement experience and self-service resources.
• Drive partner engagement with enablement content, learning pathways, and certifications.
• Collaborate with Product Marketing and Content teams to keep partner-facing assets current and relevant.
• Define and track activation metrics including onboarding engagement, enablement adoption, partner activation rates and time-to-productivity metrics.
• Test and refine activation campaigns, onboarding journeys, and digital experiences based on performance insights.
• Share clear performance reporting, recommendations, and areas of opportunity with leadership.
• Use data and partner feedback to identify friction points and continuously improve activation experiences.
• Develop, maintain, and continuously improve partner activation dashboards and reporting frameworks to measure program effectiveness, partner engagement, onboarding progression, and business impact.
• Analyze partner lifecycle data to identify trends, opportunities, bottlenecks, and optimization recommendations that improve activation performance and time-to-value.
• Align with Partner Program Operations on the workflows that support partner activation.
• Work across Channel, Marketing, Enablement, Operations, and regional teams to deliver a consistent partner experience.
• Serve as the central coordinator for global partner activation initiatives, aligning stakeholders across channel marketing, partner operations, enablement, product marketing, and regional teams.
• Partner closely with Operations and Business Intelligence teams to leverage Microsoft Dynamics, Power BI, and other reporting tools to measure partner activation performance, track KPIs, and support data-driven decision making.

Skills

Channel marketing

Partner enablement

Lifecycle marketing

CRM analytics

Project management

Data-driven insights

Cross-functional collaboration

Tools

Microsoft Dynamics 365

Power BI

Salesforce

Tableau

Job description

AvePoint is seeking a Partner Activation Manager to join our Global Channel Marketing team. You will design and scale activation programs, onboarding journeys, and digital experiences that help partners onboard, engage, and become productive members of AvePoint's partner ecosystem.

Working across regional channel teams, partner operations, enablement, and marketing, you will build scalable activation frameworks, align on metrics, and deliver data-driven insights that drive time-to-value for