Partner Activation Manager

Avepoint; Jersey City (NJ); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401(k) with match

Unlimited PTO

Comprehensive benefits

Equity (RSUs)

Job summary

AvePoint is seeking a Partner Activation Manager to join our Global Channel Marketing team. You will design and scale programs, campaigns, and digital experiences that onboard new partners and drive engagement across AvePoint's partner ecosystem.

Work with regional teams to tailor activation programs, build scalable onboarding playbooks, and optimize workflows. You will own activation metrics, enablement resources, and cross-functional collaboration to accelerate time-to-productivity.

Qualifications

• Experience in channel marketing, partner programs, partner enablement, lifecycle marketing, and onboarding.
• Proven ability to design and scale activation campaigns from concept to execution.
• Strong program and project management skills across multiple stakeholders.
• Data-driven mindset with ability to interpret performance metrics and iterate.
• Excellent written and verbal communication for global teams.

Responsibilities

• Own partner activation campaigns across recruit-to-activate journeys.
• Design onboarding journeys; coordinate global activation programs from planning to execution.
• Partner with regional teams to adapt activation programs for local needs.
• Build scalable onboarding frameworks, playbooks, and campaign journeys.
• Define activation metrics and report performance to leadership.
• Collaborate across Channel, Marketing, Enablement, Operations, and regions.

Skills

Channel marketing

Partner programs

Partner enablement

Lifecycle marketing

Customer onboarding

Program management

Data-driven analytics

Cross-functional collaboration

Tools

Marketing automation tools

LMS

PRM platforms

Job description

AvePoint is the unifying Trust Layer for AI. AvePoint enables more than 28,000 organizations and 6,000 channel partners to protect, secure, and govern their entire AI estate across data, infrastructure, AI and agents for Microsoft, Google, Salesforce, and other leading cloud environments — so that enterprises can deploy AI with confidence and scale innovation without scaling risk. To learn more, visit www.avepoint.com .

AvePoint is seeking a Partner Activation Manager to join our Global Channel Marketing team. In thisrole, you willdesign and scale the programs, campaigns, and digital experiences that help new partners successfully onboard, engage with AvePoint, and become productive members of our partner ecosystem.

Working across regional channel teams, partner operations, enablement, and marketing, you will create scalable activation programs that accelerate partner readiness, drive engagement with enablement resources, and improve partner time-to-value.

This role offers the opportunity to shape how partners engage, learn, and become productive across a global ecosystem. You will have meaningful ownership of the partner activation experience and work with teams across the business to build programs that scale.With a focus on but not limited to:

Partner Activation & Onboarding

• Own partner activation campaigns across the recruit-to-activate journey.
• Design and manage onboarding journeys that help new partners becomeproductive more quickly.
• Coordinate global activation campaigns and onboarding programs from planning through execution.
• Partner with regional teams to adapt and deliver activation programs for local needs.
• Build scalable onboarding frameworks, playbooks, and campaign journeys that support partner activation across multiple partner types and regions.
• Partner with operations teams tooptimizeactivation workflows, automate engagement programs, and improve the overall partner onboarding experience.

Online Partner Enablement

• Own thedigital partner enablement experience, ensuring partners can easily access the training, resources, programs, and tools needed to become successful.
• Build andmaintainscalable, self-service enablement resources.
• Drive partner engagement with enablement content, learning pathways, and certifications.
• Collaborate with Product Marketing and Content teams to keep partner-facing assets current and relevant.

Measurement & Optimization

• Define and track activationmetrics includingonboardingengagement, enablement adoption,partner activationratesand time-to-productivity metrics.
• Test and refine activation campaigns, onboarding journeys, and digital experiences based on performance insights.
• Share clear performance reporting, recommendations, and areas of opportunity with leadership.
• Use data and partner feedback toidentifyfriction points and continuously improve activation experiences.

Cross-Functional Collaboration

• Align with Partner Program Operations on the workflows that support partner activation.
• Work across Channel, Marketing, Enablement, Operations, and regional teams to delivera consistentpartner experience.
• Serve as the central coordinator for global partner activation initiatives, aligning stakeholders across channel marketing, partner operations, enablement, product marketing, and regional teams.

How Success Will Be Measured

Success in this role will bemeasured throughimprovementsin partner activation, faster time-to-productivity, increased onboarding completion, greater adoption of enablement resources and certifications, and consistent delivery of high-quality activation campaigns.The ideal candidate will help build scalable programs that enable partners to engage more quickly, access the right resources, and achieve value faster.

Qualifications:

• Experience in channel marketing, partner programs, partner enablement, lifecycle marketing, customer onboarding, ora relatedfield.
• Demonstrated success owning campaigns, onboarding programs, or enablement initiatives from concept through execution.
• Strong program and project management skills, with the ability to manage multiple workstreams and stakeholders.
• Experience developing digital or self-service content that drives adoption and engagement.
• A data-driven approach to measuring program performance andidentifyingopportunities to improve.
• Strong written and verbal communication skills, with the ability to collaborate effectively across global and cross-functional teams.
• Ability tooperatestrategically whileremaininghighly execution-oriented in a fast-paced, global environment.

Preferred Experience

• Experience supporting partner, alliance, or channel ecosystems within a B2B technology or SaaS organization.
• Familiarity with partner enablement platforms, learning management systems, partner relationship management platforms, or marketing automation tools.
• Experience building global programs that can be adapted for regional execution.
• Understanding ofpartner engagement, activation, adoption, and lifecycle marketing principles.

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The Salary Range for this role is $120,000 - $150,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions.

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice .

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice .