Global Paid Social Manager — Lead B2B Campaigns & Data

Economist-Group-; New York (NY); Hybrid; USD 105.000 - 125.000; Vollzeit

Benefits dieser Stelle

Pension/401(k)

Private health insurance

Wellbeing resources

Work From Anywhere program

Zusammenfassung

The Economist Group in New York, NY is seeking a Paid Social Media Manager to lead strategic paid social campaigns across Meta, LinkedIn, X, YouTube and more, with a focus on B2B audiences in North America.

You will define KPIs, analyze performance data, create actionable insights, and present updates to internal stakeholders and clients. The role requires collaboration with media strategy, content and sales teams and operates in a hybrid work pattern.

Qualifikationen

• Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus
• A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
• Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns.

Aufgaben

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs
• Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget.
• Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks
• Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage
• Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
• Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
• Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

Kenntnisse

Platform expertise

Data analytics

Content copywriting

Industry knowledge

Time-zone coordination

Tools

Excel

Google Sheets

Jobbeschreibung

The Economist Group in New York, NY is seeking a Paid Social Media Manager to lead strategic paid social campaigns across Meta, LinkedIn, X, YouTube and more, with a focus on B2B audiences in North America.

You will define KPIs, analyze performance data, create actionable insights, and present updates to internal stakeholders and clients. The role requires collaboration with media strategy, content and sales teams and operates in a hybrid work pattern.