Global Paid Social Lead — B2B Campaigns (Remote)

Economist Group; New York (NY); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Private health insurance

401(k) plan

Counselling & wellbeing resources

Work From Anywhere program

Generous leave (annual/ parental)

Volunteer days

Free Economist content & apps

Job summary

The Economist Group is seeking a Paid Social Media Manager to lead strategic paid social campaigns across Meta, LinkedIn, X and YouTube in our NA region. You will work with internal and external stakeholders to drive leads, brand awareness and engagement.

We value data-driven decision making, A/B testing, and collaborative cross-functional teamwork with media strategy, content and sales. Hybrid working patterns and global reach define our approach.

Qualifications

• Proven experience in a paid social media role with end-to-end campaign ownership.
• Ability to analyse data to optimise performance and present insights clearly.
• Experience managing multiple projects in a fast-paced environment.
• Collaborative work with cross-functional teams including media strategy, content and sales.

Responsibilities

• Develop, plan, set-up and optimise paid social campaigns across Meta, LinkedIn, X and YouTube.
• Monitor targeting, bids, ad creatives and landing pages to maximise ROI.
• Conduct A/B testing on creatives and targeting to improve performance.
• Collaborate with media strategy team to meet client objectives and KPIs.
• Define KPIs, present performance updates to stakeholders, and stay current on industry trends.

Skills

Platform expertise

Data & Analytics

Copywriting

Industry trends

Time zones collaboration

Tools

Meta Business Suite

LinkedIn Ads

X (Twitter) Ads

YouTube Ads

Job description

The Economist Group is seeking a Paid Social Media Manager to lead strategic paid social campaigns across Meta, LinkedIn, X and YouTube in our NA region. You will work with internal and external stakeholders to drive leads, brand awareness and engagement.

We value data-driven decision making, A/B testing, and collaborative cross-functional teamwork with media strategy, content and sales. Hybrid working patterns and global reach define our approach.