Remote Paid Social Manager – B2B Growth & Analytics

The Economist; New York (NY); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Private health insurance

401(k) plan

Work From Anywhere program

Parental leave

Volunteer days

Counselling resources

Free Economist content

Job summary

The Economist seeks a Paid Social Media Manager to plan, optimise and execute paid social campaigns across Meta, LinkedIn, X, YouTube and more. The role focuses on B2B campaigns, lead generation, brand awareness and engagement.

You will collaborate with the media strategy, content and sales teams, track KPIs, conduct A/B tests and present insights to clients and stakeholders. Hybrid work pattern with occasional calls outside hours; salary $105k–$125k plus bonus.

Qualifications

• Proven experience in a paid social media role with end-to-end campaign management.
• Ability to translate data into actionable insights for stakeholders and clients.
• Strong collaboration across cross-functional teams (media strategy, content, sales).
• Comfort with working across time zones and hybrid schedules.

Responsibilities

• Develop, plan, set-up and optimise paid social campaigns across Meta, LinkedIn, X and YouTube.
• Monitor targeting, bids, creatives and landing pages to maximise ROI.
• Conduct A/B tests and optimise based on performance data.
• Present strategies and performance updates to stakeholders and clients.

Skills

Platform expertise

Data analytics

Content writing

Copywriting

Time-zone collaboration

Tools

Meta Business Suite

LinkedIn Ads

X (Twitter) Ads

YouTube

Job description

The Economist seeks a Paid Social Media Manager to plan, optimise and execute paid social campaigns across Meta, LinkedIn, X, YouTube and more. The role focuses on B2B campaigns, lead generation, brand awareness and engagement.

You will collaborate with the media strategy, content and sales teams, track KPIs, conduct A/B tests and present insights to clients and stakeholders. Hybrid work pattern with occasional calls outside hours; salary $105k–$125k plus bonus.