Global Paid Search Lead AI-Driven Growth

Salesforce

Seattle (WA)

Hybrid

USD 143,000 - 217,000

Full time

26 hours ago

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Job summary

Salesforce is seeking a results-driven leader to own the global paid search program across Google Ads, Microsoft Advertising, and emerging platforms. You will define SEM strategy, build AI-powered workflows, and partner with Web, SEO, Analytics, and Product teams to connect paid search to pipeline and revenue outcomes.

You will lead with a framework mindset, design structured tests, and communicate findings to senior leadership through dashboards.

Qualifications

7+ years of paid search and SEM experience, including at least 2 years managing global programs with significant budget accountability.
Ability to think in frameworks and design structured tests; clearly articulate decisions even when lacking direct experience.
Strong analytical skills; experience building dashboards in GA4, Looker, or Tableau and designing A/B tests with statistical rigor.
Understanding of paid and organic search interplay across the full funnel and feedback into strategy.
Experience leveraging AI to automate and scale search programs and workflows.

Responsibilities

Own and evolve the global paid search strategy across Google Ads, Microsoft Advertising, and emerging platforms.
Embed AI and automation tools to accelerate keyword research, ad copy, reporting, and bidding optimization.
Collaborate with SEO, Web, and Product teams to align paid and organic strategies and optimize landing pages.
Define SEM measurement from click to revenue and present insights to senior leadership via dashboards.