Global Paid Media Lead — Data-Driven Growth

Airwallex; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Airwallex is seeking a data-driven Paid Media Manager to plan, execute, and optimize multi-channel campaigns that drive acquisition and ROI. You will own paid search, paid social, and display efforts, collaborating with Growth Strategy, Product Marketing, Creative, and Analytics from our San Francisco base.

You’ll lead budgeting, testing, tracking, and attribution to improve CAC and ROAS, while aligning with regional teams and product messaging.

Qualifications

• 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce.
• Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads.
• Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
• Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
• Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.
• Excellent communicator who can translate performance data into actionable business insights.

Responsibilities

• Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
• Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
• Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
• Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
• Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
• Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
• Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
• Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
• Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.
• Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
• Share performance learnings across regions to scale best practices globally.

Skills

Paid media management

Analytics and reporting

Communications

Bachelor’s degree in Marketing/Bus./CS

Education

Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

YouTube Ads

Reddit Ads

Quora Ads

Programmatic

Job description

Airwallex is seeking a data-driven Paid Media Manager to plan, execute, and optimize multi-channel campaigns that drive acquisition and ROI. You will own paid search, paid social, and display efforts, collaborating with Growth Strategy, Product Marketing, Creative, and Analytics from our San Francisco base.

You’ll lead budgeting, testing, tracking, and attribution to improve CAC and ROAS, while aligning with regional teams and product messaging.