Global Paid Media Lead: AI-Driven Ad & Growth

Amazon; New York (NY); On-site; USD 138,000 - 187,000; Full time

Benefits offered by this job

Health insurance

RSUs

Sign-on payments

401(k) matching

Paid time off

Job summary

Amazon is seeking a versatile Sr. Paid Media Marketing Manager to drive strategic and hands-on paid media initiatives for Amazon Ads.

You will own planning, optimization, and operations across high-profile campaigns, partnering with cross-functional teams to align with business objectives and measure impact. You will write the next chapter of paid amplification, applying data-driven insights and testing emerging formats, while delivering scalable campaigns across global markets.

Qualifications

• 6+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.

Responsibilities

• Define and execute the paid media strategy for Amazon Ads marketing objectives.
• Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.
• Manage and drive a learning agenda and measurement approach.
• Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.
• Develop KPIs and uncover channel insights to benchmark expectations and goals and inform ongoing optimization and investment decisions.
• Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics.
• Serve as the primary liaison between our media agency and internal stakeholders, translating business objectives and brief inputs into actionable media plans and ensuring agency deliverables meet strategic and executional standards.
• Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns.

Skills

Marketing experience

Data-driven decision making

Excel

Tableau

Senior leadership communication

Cross-functional programs

Job description

Amazon is seeking a versatile Sr. Paid Media Marketing Manager to drive strategic and hands-on paid media initiatives for Amazon Ads.

You will own planning, optimization, and operations across high-profile campaigns, partnering with cross-functional teams to align with business objectives and measure impact. You will write the next chapter of paid amplification, applying data-driven insights and testing emerging formats, while delivering scalable campaigns across global markets.