Global Paid Influencer Marketing Manager

Tapestry (Coach/Kate Spade); New York (NY); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Coach is seeking an Associate Manager of Paid Influencer Marketing to drive cross-functional collaboration across North America Influencer, Global Influencer and Media teams. The role focuses on scaling creator content, coordinating paid amplification, and aligning influencer storytelling with full-funnel marketing objectives.

The successful candidate will bridge influencer strategy and media execution, working with internal teams and agency partners to transform creator storytelling into

Qualifications

• Experience in paid influencer marketing or social media campaigns.
• Strong cross-functional collaboration and coordination experience.
• Ability to analyze campaign performance and translate insights into action.

Responsabilités

• Identify creators/content with high potential for paid amplification.
• Lead workflows for boosting, whitelisting, and scaling creator assets across paid channels.
• Collaborate with media partners to integrate influencer content into media plans and testing.
• Maintain best practices for content rights, usage terms, and measurement.
• Monitor campaign performance and provide optimization recommendations.

Connaissances

Social media

Program management

Influencer storytelling

Cross-functional collaboration

Data-driven

Description du poste

Coach is seeking an Associate Manager of Paid Influencer Marketing to drive cross-functional collaboration across North America Influencer, Global Influencer and Media teams. The role focuses on scaling creator content, coordinating paid amplification, and aligning influencer storytelling with full-funnel marketing objectives.

The successful candidate will bridge influencer strategy and media execution, working with internal teams and agency partners to transform creator storytelling into