Paid Influencer Marketing Lead

Tapestry, Inc.; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid paternity and maternity leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach is a global fashion house founded in New York in 1941. We are a part of the Tapestry family and pursue inclusive, innovative storytelling through creator content.

The Associate Manager will bridge influencer strategy and media execution across North America and Global teams, driving impact and measurable results. The role emphasizes paid influencer amplification, content optimization, and collaboration with media partners to ensure campaigns align with broader brand objectives.

Qualifications

• 2+ years of experience in influencer marketing, social media, paid social, or media planning.
• Experience collaborating with influencer, social, and media teams in a fast-paced environment.
• Familiarity with Meta, TikTok, YouTube, CreatorIQ or similar platforms.
• Strong analytical skills connecting content performance to business outcomes.
• Excellent project and stakeholder management capabilities.

Responsibilities

• Identify creators and content trends to support brand growth.
• Drive paid amplification of creator content across social channels.
• Coordinate asset delivery, approvals, rights, and timelines for launches.
• Partner with Global Influencer teams to scale content for NA market.
• Support influencer partnerships and campaign execution across teams.
• Analyze paid and organic content performance and provide optimization recommendations.

Skills

Influencer marketing

Social media

Paid social

Media planning

Cross-functional collaboration

Analytics

Tools

PowerPoint

Excel

Word

Job description

Coach is a global fashion house founded in New York in 1941. We are a part of the Tapestry family and pursue inclusive, innovative storytelling through creator content.

The Associate Manager will bridge influencer strategy and media execution across North America and Global teams, driving impact and measurable results. The role emphasizes paid influencer amplification, content optimization, and collaboration with media partners to ensure campaigns align with broader brand objectives.