Associate Manager, Paid Influencer Marketing

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Coach is seeking an Associate Manager of Paid Influencer Marketing to drive cross-functional collaboration across North America Influencer, Global Influencer and Media teams. The role focuses on scaling creator content, coordinating paid amplification, and aligning influencer storytelling with full-funnel marketing objectives.

The successful candidate will bridge influencer strategy and media execution, working with internal teams and agency partners to transform creator storytelling into

Qualifications

• Experience in paid influencer marketing or social media campaigns.
• Strong cross-functional collaboration and coordination experience.
• Ability to analyze campaign performance and translate insights into action.

Responsibilities

• Identify creators/content with high potential for paid amplification.
• Lead workflows for boosting, whitelisting, and scaling creator assets across paid channels.
• Collaborate with media partners to integrate influencer content into media plans and testing.
• Maintain best practices for content rights, usage terms, and measurement.
• Monitor campaign performance and provide optimization recommendations.

Skills

Social media

Program management

Influencer storytelling

Cross-functional collaboration

Data-driven

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title : Associate Manager, Paid Influencer Marketing

Primary Purpose

The Associate Manager of Paid Influencer Marketing will serve as a key cross-functional partner across the North America Influencer, Global Influencer, and Media teams, helping scale creator content across channels and maximize the impact of influencer investments. This role is responsible for identifying high-performing organic creator content, coordinating paid amplification opportunities, and ensuring influencer content is optimized to support full-funnel marketing objectives.

This individual will play a critical role in bridging influencer strategy and media execution, partnering closely with internal teams and agency partners to transform creator storytelling into measurable business results. The ideal candidate combines a strong understanding of the creator ecosystem with a data-driven mindset and passion for social-first marketing.

The successful individual will leverage their proficiency in Paid Influencer Marketing to:

Creator Content Amplification & Paid Media Integration

• Partner closely with North America Influencer, Global Influencer, and Media teams to identify creator content with strong potential for paid amplification.
• Lead the workflow for recommendation of boosting, whitelisting, and scaling creator assets across paid social channels.
• Collaborate with media partners to ensure influencer content is incorporated into media plans, audience strategies, testing frameworks, and optimization efforts.
• Maintain best practices for paid creator content, including platform specifications, rights management, usage terms, and performance measurement.
• Monitor campaign performance and provide recommendations for content optimization and future investment decisions.

Cross-Functional Program Management

• Serve as the day-to-day liaison between influencer and media teams, ensuring seamless alignment from campaign planning through execution.
• Coordinate asset delivery, creator approvals, contracting requirements, content rights, and timelines to support media launch schedules.
• Partner with Global Influencer teams to identify scalable content opportunities that can be adapted and leveraged within the North America market.
• Partner with Affiliate Media team on strategy for online shopping platforms such as LTK and ShopMy.
• Partner with Paid Social team to identify top preforming organic content for paid boosting.
• Support integrated campaign planning sessions to ensure creator content aligns with broader media, brand, and business objectives.

Influencer & Creator Strategy Support

• Identify creators and content trends that resonate with key audiences and support brand growth objectives.
• Assist in the development of influencer briefs that are optimized for both organic engagement and paid media performance.
• Track creator performance and maintain reporting dashboards that inform future creator selection and investment strategies.
• Support influencer partnerships, talent relations, gifting initiatives, and campaign execution as needed.

Measurement & Insights

• Analyze paid and organic creator content performance across reach, engagement, video completion rates, traffic, and conversion metrics.
• Develop post-campaign recaps highlighting content learnings, creative best practices, and recommendations for future scaling opportunities.
• Leverage audience and performance insights to inform creator strategy and content development.

The accomplished individual will possess:

• Social media experience, with strong knowledge of platform best practices and content trends.
• Demonstrated program management experience, including budget tracking, reporting, and process development.
• Passion for building innovative story telling with influencers and authentic brand communities.
• Strong initiative and a hands‑on, "get it done" mentality, with the ability to work with urgency in a fast-paced environment.
• Comfort with ambiguity and the ability to shift priorities while managing multiple projects and deadlines.
• Highly collaborative, with proven success working cross-functionally and across levels.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Excellent organizational skills and attention to detail, especially with financial and reporting accuracy.
• Creative and innovative think