Global Omnichannel Retail Marketing Director

KFC Corporation; Plano (TX); Hybrid; USD 165,000 - 208,000; Full time

Benefits offered by this job

Competitive salary

Global impact

Job summary

KFC Corporation is seeking a senior marketing leader to craft and execute an omnichannel retail sales vision, brand strategy, and innovative initiatives to drive same-store sales growth across international markets.

The role requires extensive experience in global marketing, cross-functional leadership, and expertise in pricing, value, and promotional calendars. A hybrid work setup from Plano, TX is expected with significant collaboration across markets and stakeholders.

Qualifications

• Must have 10+ years of progressive marketing experience.
• Experience driving global marketing strategy across diverse international markets.
• Strong ability to convey strategic vision to senior leadership.

Responsibilities

• Create strategic plans for globally scalable retail brand growth.
• Own the global retail brand strategy including pricing, value, and promotions.
• Identify best practices across markets to maximize product commercialization.
• Manage large media and merchandising budget across digital and in-restaurant channels.
• Collaborate with Food Innovation to drive menu item engagement.
• Influence channel value proposition through data, insights and trends.
• Lead and develop brand leaders; partner with franchise partners where applicable.
• Serve as brand spokesperson and drive strategic advocacy and industry presence.
• Develop local consumer and owner insights to tailor brand strategy in priority markets.

Skills

Brand strategy

Omnichannel marketing

Cross-functional leadership

Data-driven insights

Strategic communication

Stakeholder influence

Education

Bachelor's in Marketing

MBA

Job description

KFC Corporation is seeking a senior marketing leader to craft and execute an omnichannel retail sales vision, brand strategy, and innovative initiatives to drive same-store sales growth across international markets.

The role requires extensive experience in global marketing, cross-functional leadership, and expertise in pricing, value, and promotional calendars. A hybrid work setup from Plano, TX is expected with significant collaboration across markets and stakeholders.