Associate Manager, eCommerce Growth & Experience

YUM; Plano (TX); Hybrid; USD 117,000 - 123,000; Full time

Job summary

KFC is seeking an Associate Manager, eCommerce (Digital Channel) to accelerate growth of app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.

You will own business planning, roadmap development, and customer experience optimization, partnering with UX, Marketing, and Ops to improve conversion and retention across digital channels.

Qualifications

• 7–8 years in digital marketing or related fields.
• Experience driving digital adoption in fast-paced organizations.
• Strong cross-functional collaboration and communication.

Responsibilities

• Develop commercial eCommerce plans to size and activate opportunities.
• Own and track eCommerce performance, focusing on conversion and order frequency.
• Lead promotions and merchandising for App, Web, Aggregators, and Kiosk.
• Collaborate with Product and Tech to prioritize roadmap features.
• Improve end-to-end guest journeys with UX and Design to boost conversion.
• Monitor metrics and translate insights into actions that raise engagement and revenue.
• Manage project timelines from concept to launch and assess post-launch impact.

Skills

Digital marketing experience

Cross-functional leadership

Strategic thinking

Project management

Influence roadmaps

Strong business acumen

Excellent communication

Job description

KFC is seeking an Associate Manager, eCommerce (Digital Channel) to accelerate growth of app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.

You will own business planning, roadmap development, and customer experience optimization, partnering with UX, Marketing, and Ops to improve conversion and retention across digital channels.