Dir, Omni-channel Retail Marketing

KFC Corporation

Plano (TX)

Hybrid

USD 165,000 - 208,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Competitive salary

Global impact

Job summary

KFC Corporation is seeking a senior marketing leader to craft and execute an omnichannel retail sales vision, brand strategy, and innovative initiatives to drive same-store sales growth across international markets.

The role requires extensive experience in global marketing, cross-functional leadership, and expertise in pricing, value, and promotional calendars. A hybrid work setup from Plano, TX is expected with significant collaboration across markets and stakeholders.

Qualifications

Must have 10+ years of progressive marketing experience.
Experience driving global marketing strategy across diverse international markets.
Strong ability to convey strategic vision to senior leadership.

Responsibilities

Create strategic plans for globally scalable retail brand growth.
Own the global retail brand strategy including pricing, value, and promotions.
Identify best practices across markets to maximize product commercialization.
Manage large media and merchandising budget across digital and in-restaurant channels.
Collaborate with Food Innovation to drive menu item engagement.
Influence channel value proposition through data, insights and trends.
Lead and develop brand leaders; partner with franchise partners where applicable.
Serve as brand spokesperson and drive strategic advocacy and industry presence.
Develop local consumer and owner insights to tailor brand strategy in priority markets.

Skills

Brand strategy

Omnichannel marketing

Cross-functional leadership

Data-driven insights

Strategic communication

Stakeholder influence

Education

Bachelor's in Marketing

MBA

Job description

This role will create KFC’s omnichannel retail sales vision, brand strategy, and innovative global initiatives to drive same store sales growth through distinctive and scalable strategies across the brand’s international business units.

Responsibilities

Here’s How You Will Spice Things Up:

Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth
Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights
Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products
Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges
Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities
Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement
Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology
Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives
Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice
Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results
Coach and develop next generation of brand leaders

Qualifications

What You Bring to the Table:

Education/Certifications
- Required:
  - BS/BA in Marketing or related field
- Preferred:
  - Master’s degree or MBA
Experience
- Required:
  - 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands
  - History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments
  - Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy
  - Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in
  - Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration
  - Expert communication skills with demonstrated ability to influence and inspire others without direct control
  - Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment
  - Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference
  - Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations
- Preferred:
  - Prior experience with food and beverage industry
  - Prior media experience

What’s In It for You:

Competitive salary and benefits package.
Opportunity to innovate within a global brand and make a significant impact.
Collaborative, fast-paced work environment with a focus on professional growth and development.

Salary Range: $164,500 - $207,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Job Info