Strategic eCommerce Growth Manager

KFC

Plano (TX)

On-site

USD 117,000 - 123,000

Full time

3 days ago

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Job summary

KFC is seeking a strategic and collaborative eCommerce Manager to accelerate growth of our app and web ordering platforms. The role connects product development, restaurant technology, and marketing to drive seamless eComm experiences and business results.

The position emphasizes planning, execution, and optimization across digital channels, with a focus on conversion, loyalty, and personalization. Candidates should bring 7-8 years in digital marketing and a proven ability to influence roadmaps

Qualifications

7-8 years in digital marketing and preferably with a background in driving digital adoption.
Strong business acumen and ability to translate insights into action.
Excellent cross-functional project management and communication skills.
Proven ability to influence roadmaps and drive measurable impact.

Responsibilities

Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.