Dir, Omni-channel Retail Marketing

KFC; Plano (TX); On-site; USD 165,000 - 208,000; Full time

Benefits offered by this job

Competitive salary

Global brand impact

Professional growth and development

Job summary

KFC is seeking a global retail marketing leader to shape omnichannel brand strategy, drive same-store growth, and steward innovative initiatives across international units. You will translate market insights into scalable plans that balance global consistency with local relevance.

This role partners with senior leaders, franchise partners, and external consultants to optimize pricing, promotions, and media, while building the next generation of brand leaders.

Qualifications

• 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media.
• Experience driving global marketing strategy across diverse international markets.
• Experience in traditional, digital, and mobile marketing with full funnel media and pricing strategies.

Responsibilities

• Create strategic plans for globally scalable, locally relevant retail brand growth.
• Own global retail brand strategy including pricing, promotions, and omnichannel media.
• Collaborate with senior leadership and franchise partners to drive brand initiatives.

Skills

Brand strategy

Omnichannel marketing

Global brand management

Budget management

Stakeholder influence

Leadership

Education

BS/BA in Marketing or related field

Master’s degree or MBA

Job description

What You Will Be Serving Up

This role will create KFC’s omnichannel retail sales vision, brand strategy, and innovative global initiatives to drive same store sales growth through distinctive and scalable strategies across the brand’s international business units.

Here’s How You Will Spice Things Up

• Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth
• Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights
• Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products
• Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges
• Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities
• Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement
• Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology
• Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives
• Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice
• Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results
• Coach and develop next generation of brand leaders

What You Bring To The Table

Education/Certifications

• Preferred: Master’s degree or MBA
• Required: BS/BA in Marketing or related field

Experience

• Preferred: Prior experience with food and beverage industry
• Preferred: Prior media experience
• Required: 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands
• Required: History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments
• Required: Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy
• Required: Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in
• Required: Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration
• Required: Expert communication skills with demonstrated ability to influence and inspire others without direct control
• Required: Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment
• Required: Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference
• Required: Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations

What’s In It For You

• Competitive salary and benefits package.
• Opportunity to innovate within a global brand and make a significant impact.
• Collaborative, fast-paced work environment with a focus on professional growth and development.

Salary Range: $164,500 - $207,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.