Ecommerce Growth Lead - Digital Channel

KFC Corporation; Plano (TX); Hybrid; USD 117,000 - 123,000; Full time

Job summary

KFC Corporation is seeking an Associate Manager for eCommerce (Digital Channel) to accelerate growth of our app and web ordering platforms. The role bridges product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.

Responsibilities span business planning, roadmap alignment, and customer experience optimization across digital channels, including app, web, and kiosks, with a focus on conversion, loyalty, and retention.

Qualifications

• 7-8 years in digital marketing, preferably with a background in driving digital adoption.
• Strong business acumen and ability to translate insights into action.
• Excellent cross-functional project management and communication skills.
• Proven ability to influence roadmaps and drive measurable impact.
• Experience working in fast-paced, matrixed organizations.

Responsibilities

• Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
• Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
• Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
• Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
• Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.

Skills

Digital marketing

Strategic thinking

Cross-functional collaboration

Project management

Data analysis

Job description

KFC Corporation is seeking an Associate Manager for eCommerce (Digital Channel) to accelerate growth of our app and web ordering platforms. The role bridges product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.

Responsibilities span business planning, roadmap alignment, and customer experience optimization across digital channels, including app, web, and kiosks, with a focus on conversion, loyalty, and retention.