Global Molecular Diagnostics Marketing Leader

ThermoFisher Scientific; Lenexa (KS); On-site; USD 129,000 - 194,000; Full time

Job summary

Thermo Fisher Scientific is seeking a Senior Global Marketing Manager for the Transplant Diagnostics Division (One Lambda) to drive growth in molecular diagnostics and clinical adoption across regions. You will develop market opportunities, craft evidence-based strategies, and lead cross-functional campaigns that translate complex science into compelling customer value.

You’ll collaborate with Medical Affairs, MSLs, HEOR, and regional teams to shape education strategies, activation playbooks,

Qualifications

• Advanced Degree plus 6 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets.
• Bachelor's Degree plus 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets.
• Strong expertise in market creation, segmentation analysis, and long‑range planning with ability to size markets and identify growth segments.
• Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets.
• Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies.
• Skilled in building scalable frameworks and market activation playbooks that work across varied regulatory environments.
• Demonstrated success in global product launches and campaign management from planning through sales enablement handoff.
• Expertise in storytelling and content creation across multiple channels: long‑form, short‑form, digital, video, email.
• Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals.
• Ability to craft compliant, non‑promotional clinical education and market‑conditioning content.
• Experience with molecular diagnostics technologies (NGS, PCR, genotyping) and transplant diagnostics applications (HLA, histocompatibility) preferred.
• Strong analytical skills to interpret scientific and technology trends and identify competitive market opportunities.
• Proven ability to translate complex scientific and clinical concepts into compelling commercial value propositions.
• Excellence in cross‑functional collaboration within matrixed global organizations.
• Advanced proficiency in digital marketing tools, platforms, and emerging techniques (e.g., generative AI, answer engine optimization).
• Strong project management and performance measurement capabilities.
• Excellent communication and presentation skills for clinical and commercial stakeholders.
• Ability to travel up to 25‑30% internationally.
• English language proficiency required; additional languages beneficial.
• Must be legally authorized to work in the United States without sponsorship.
• Must be able to pass a comprehensive background check, which includes a drug screening.

Responsibilities

• Identify untapped market segments and define expansion strategies.
• Develop evidence-based adoption frameworks and launch campaigns across regions.
• Collaborate with Medical Affairs, MSLs, HEOR, and regional teams on evidence requirements and education strategies.
• Create region-ready activation playbooks and persuasive content across channels (digital, video, email, sales enablement).
• Drive integrated campaigns from strategy through execution and measure performance against revenue targets.
• Contribute to global product launches and ensure alignment with regulatory environments.
• Translate complex science into compelling commercial value propositions and customer-focused messaging.

Skills

Market creation

Segmentation analysis

Long-range planning

Adoption strategies

Evidence roadmaps

Cross-functional collaboration

Storytelling & content creation

Digital marketing

Travel readiness 25–30%

Analytical thinking

Communication & presentation

Education

Advanced Degree

Bachelor's Degree

Preferred Fields: Life Sciences / Molecular Biology / Immunology / Marketing

Tools

Generative AI

CRM systems

Digital marketing platforms

Job description

Thermo Fisher Scientific is seeking a Senior Global Marketing Manager for the Transplant Diagnostics Division (One Lambda) to drive growth in molecular diagnostics and clinical adoption across regions. You will develop market opportunities, craft evidence-based strategies, and lead cross-functional campaigns that translate complex science into compelling customer value.

You’ll collaborate with Medical Affairs, MSLs, HEOR, and regional teams to shape education strategies, activation playbooks,